Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Pakistan is home to the Indus Valley civilization, which is amongst the oldest in the world. English is the official language used in all government and most educational and business entities, and is also understood and spoken at varying levels of competence by many people around Pakistan, especially the upper classes and people who have gone through higher levels of education, and those residing in the larger cities.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.