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See MSc Programs in Marketing in Netherlands 2019

Top Master of Science Degrees in Marketing in Netherlands 2019

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6 Results in Marketing, Netherlands

University of Amsterdam

The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mindset to an international career in business. You will ... [+]

The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mindset to an international career in business. You will gain a deep understanding of management in one of the seven tracks you can choose mindset. You will be challenged to solve real-life cases presented by our corporate partners.

Marketing

Marketing in the digital age track is one of seven possible tracks in the Business Administration Master’s programme. The core premise of the track to explore the creation and capturing of customer value in a rapidly changing marketing environment. Within the Marketing track, you can further choose between two different specialisations: Digital Marketing and Marketing Management. Both specializations within the Marketing track will provide you with a solid grounding in the science and models of contemporary marketing thought and management, empowering you to make relevant and effective (strategic and tactical) marketing decisions.... [-]

Netherlands Amsterdam
September 2019
Full-time
1 year
Campus
VU University Amsterdam, Graduate School of Economics and Business Administration

Superior performance by delivering superior customer value . ... [+]

More and more companies are realizing that success depends on their ability to offer unique value to their customers: products and services that customers appreciate and that stand out from those offered by competitors. The discipline of strategic marketing concentrates on this process and is therefore of crucial importance to companies. The Master’s in Marketing program takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think strategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.

Why VU University Amsterdam ... [-]
Netherlands Amsterdam
September 2019
Full-time
1 year
Campus
University of Groningen

Why does a consumer buy a specific brand? Which strategies increase consumer loyalty? And how do you divide a market or position a product? Find out in this programme. ... [+]

MSc Marketing

Why does a consumer buy a specific brand? Which strategies increase consumer loyalty? And how do you divide a market or position a product? Find out in this programme.

The one-year Master's degree programme in Marketing concentrates on marketing strategies and consumer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of consumers. Companies need this type of information to be successful.

In this programme you will analyse consumer and business markets, investigating markets for both goods and services. The focus will be on profit-making organizations, but the public sector and non-profit organizations will also be studied.... [-]

Netherlands Groningen
September 2019
Full-time
1 year
Campus
Maastricht University, School of Business and Economics

By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer valu ... [+]

MSc International Business: Marketing-Finance (full-time)

Finance often focuses on the ‘technical’ pre-conditions for the success of an organisation or financial product and ignores the ‘target’ from a marketing perspective, which focuses on stakeholder needs. By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer value can be integrated.

Outstanding resources

As a student following the Marketing-Finance track, you will benefit from the outstanding academic and teaching resources available at two of Maastricht University’s departments. Through a dynamic mix of theoretical courses and empirical projects, you will explore areas including financial decision-making, product development, relationship marketing and shareholder value.... [-]

Netherlands Maastricht
September 2019
Full-time
1 year
Campus
Erasmus School of Economics - Erasmus University Rotterdam

Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Clever analysts ... [+]

Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Clever analysts help companies and organisations to benefit from this important resource. In the Data Science and Marketing Analytics programme at Erasmus School of Economics, students focus on the tools and skills that are needed to analyse so-called Big Data and turn it into meaningful insights.

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics and statistics in such a way that the potential of Big Data can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.... [-]

Netherlands Rotterdam
September 2019
Full-time
1 year
Campus
Erasmus School of Economics - Erasmus University Rotterdam

Our marketing programme distinguishes itself from others by offering the latest academic and practice insights, based on the latest data and analysis tools in economics a ... [+]

Our marketing programme distinguishes itself from others by offering the latest academic and practice insights, based on the latest data and analysis tools in economics and marketing. The unique combination of models, structures and real-life practice cases covers the entire marketing area - from target market selection, segmentation and positioning to quantification of marketing effectiveness.

In an age where your ability to use data and your flexibility to use both traditional as well as new media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will prepare you for the marketing practice in competitive markets.... [-]

Netherlands Rotterdam
September 2019
Full-time
1 year
Campus