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Compare MSc Programs in Marketing 2019 in Rome in Italy

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.

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1 Results in Marketing, Rome

Other options within this field of study:
European School of Economics

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost; e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool; marketing strategies of international organisations and approaches to new international market opportunities; customer-driven marketing strategies in emerging economies; the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns; crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur. Skills Acquired conceptual thinking, critical analysis, and the implementation of strategic action; advanced communication and interpersonal skills; in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts; advanced enquiry and research skills, holistic thinking, integration and synthesis; team working and motivational skills; inner responsibility and self-inspection skills required for effective leadership. Course Programme ... [-]
Italy Rome Milan Florence
January 2020
Full-time
Part-time
12 - 15 months
Campus