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MSc Programs in Marketing in Guatemala City, Guatemala for 2024

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MSc Programs in Marketing

Guatemala City is the largest in Guatamala with a population of more than a million residents. It is the country’s capital and forms the economic backbone of the country with all amenities within its borders. It has numerous higher education institutions amounting to ten.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

There are several private universities that can be found throughout Guatemala. Despite this, it still has some of the lowest literacy levels in all of Central America. Those looking to study in this country may have to pay higher tuition due to the privatized school systems.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.