Compare MSc Programs in Marketing in Guatemala 2019
A Master of Science, or a Master’s degree in Science is an academic degree delivered by Universities in many countries. A Master of Science is a popular choice after completing a Bachelor’s degree.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
There are several private universities that can be found throughout Guatemala. Despite this, it still has some of the lowest literacy levels in all of Central America. Those looking to study in this country may have to pay higher tuition due to the privatized school systems.
Assess changes in the environment, the consumer and technology and its impact on company strategy.
Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets.
Digital tools to integrate different marketing processes. • Develop a systemic approach that allows linking processes, activities and tools.
Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction.
Experientialize processes using simulations for understanding reality widely.
Recognizing the impact of new marketing tools in creating and sustaining lasting relationships