29 MSc Programs in Marketing in France for 2024

A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills

The Master of Science Communication & Brand Content will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

Whether or not you have data science background, you can learn to how to capitalize on the powerful AI to reinvent marketing strategies.

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

Embark on a transformative academic journey with our MSc Hospitality Management and Marketing, set against the backdrop of the enchanting city of Paris, a global tourist hotspot and the epitome of luxury and fashion. This program uniquely merges the essence of two renowned specialties within the French economy, offering a comprehensive curriculum designed to meet the evolving demands of the post-COVID-19 tourism landscape. Join us as we redefine hospitality education in one of the world's most iconic destinations.

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills. Dual-campus programme (London & Paris), starting in January each year.

Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses. Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.

Consistent with the core values of MBS and the transition to a more sustainable world, this specialization aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era.

The mission of the Master Management of Cultural, Creative and Luxury Industries is to provide students with a comprehensive education that enables them to become proficient managers in these specific sectors. The programme aims to develop their understanding of the unique nature of cultural, creative and luxury industries, and equip them with the necessary skills to succeed in leadership roles. Overall, its mission is to empower students with the knowledge, skills and ethical mindset required to excel as managers in these dynamic and evolving sectors.

MSc in Management of the Flavor & Fragrance Industry. Dive into the heart of an industry that's not just about scents and flavors, but a symphony of science, creativity, and sustainability. Our Master of Science program, nestled in the picturesque French Riviera, offers you a gateway to one of the most dynamic and rapidly evolving industries globally.

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

Online MSc in Digital Marketing and Data Analysis encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking, and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

The Master of Science degree from the American Business School of Paris is accessible after a Bac+3 or Bac+4 and is completed in 1 or 2 years. ABSParis offers a specialization for this degree: Digital Marketing.