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France Rennes-en-Grenouilles

View MSc Programs in Marketing 2019 in Rennes-en-Grenouilles in France

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Located to the east of Brittany City in the northwestern France is Rennes, which is the capital of the region of Brittany. It has being around since the Roman Era. Rennes is home to over 200,000 persons. The city has two main universities namely the Université de Rennes 1 and the Université Rennes 2

Request Information MScs in Marketing in Rennes-en-Grenouilles in France 2019

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2 Results in Marketing, Rennes-en-Grenouilles

Degrees
Location
France
Rennes-en-Grenouilles
Study type
Pace
Rennes School of Business

This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementat ... [+]

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Program entirely taught in English

Main Courses:

INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY COMMUNICATION MANAGEMENT DIGITAL ADVERTISING STRATEGY CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT TRADITIONAL ADVERTISING AND MEDIA PLANNING ... [-]
France Rennes-en-Grenouilles
September 2019
Full-time
16 months
Campus
Rennes School of Business

The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge. This is ... [+]

Master of Science in International Marketing

The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:

perform market assessment through quantitative marketing research methods, gather market intelligence, undertake market identification, analysis, and selection, create detailed marketing strategies and plans for specific markets, manage the launch of new products and services, set and measure objectives for each marketing element, implement and monitor the execution of marketing plans. ... [-]
France Rennes-en-Grenouilles
September 2019
Full-time
16 months
Campus