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MSc Programs in Marketing 2021/2022 in Bordeaux in France

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture att… Read more

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Being a metropolitan area in France, Bordeaux city is home to over 200,000 residents. This is the home to a major wine industry and wine fair in the world. Bordeaux is also home to the University of Bordeaux.

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Kedge Business School
Bordeaux, France +1 More

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the developm ... +

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”. -
MSc
Full-time
English
Campus