View all MSc Programs in Marketing 2019 in Bordeaux in France
The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
Being a metropolitan area in France, Bordeaux city is home to over 200,000 residents. This is the home to a major wine industry and wine fair in the world. Bordeaux is also home to the University of Bordeaux.
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Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the dev
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”....