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See MSc Programs in Marketing in France 2019

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.

Top MScs in Marketing in France 2019

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29 Results in Marketing, France

Université Côte d’Azur (UCA)

The MSc "Management of the Flavor & Fragrance Industry" offers 2 years of multidisciplinary training entirely in English. Grasse is the global capital of perfumes and ... [+]

The MSc "Management of the Flavor & Fragrance Industry" offers 2 years of multidisciplinary training entirely in English. Degree: Master of Science (MSc) FI (initial training)/FC (executive training)/FP (continued training) Duration: 2 years Location: Grasse Language: English

Grasse is the global capital of perfumes and hosts all levels of the flavor and fragrance industry. All elements of the perfume industry are developed and processed in this region.

The aim of this degree is to train future industry professionals and provide access to multidisciplinary education in an intercultural context at the Grasse site.

Objectives

The program offers high-quality education provided by qualified staff from UNS and EDHEC, and the expertise of our partners (companies, institutions, universities).... [-]

France Nice
September 2019
Full-time
2 years
Campus
Rennes School of Business

The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge. This is ... [+]

Master of Science in International Marketing

The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:

perform market assessment through quantitative marketing research methods, gather market intelligence, undertake market identification, analysis, and selection, create detailed marketing strategies and plans for specific markets, manage the launch of new products and services, set and measure objectives for each marketing element, implement and monitor the execution of marketing plans. ... [-]
France Rennes-en-Grenouilles
September 2019
Full-time
16 months
Campus
Leonard de Vinci Group

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments. ... [+]

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today’s and tomorrow's business world. It forms future executive consultants to play crucial roles in decision making of organizations, technology strategy, corporate innovation, business optimization and development of existing companies or start-ups. The programme combines theory and practice to develop applied research skills needed to win in the digital age.

General Objective

The programme explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment. It prepares future consultants to become executives and part of the international community in this digital world. The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, digital value chain management, digital ventures and business analytics.... [-]

France Paris
October 2019
Full-time
12 months
Campus
NEOMA Business School

Taught on the Rouen campus, the MSc in Marketing French Excellence is a 360° program that prepares students for an international career in marketing. ... [+]

The programme presents a broad and dense view of the marketing disciplines in an international environment. The MSc in Marketing French Excellence will provide you with all the specialist tools and techniques to maximize key knowledge thanks to the most recent research and cases in marketing, such as "Millennial marketing" while maximizing your employability. It is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions of developing economies.

Career opportunities across the marketing spectrum:

Marketing Manager, Product Manager, Brand Manager, Communications Manager, etc. ... [-]
France Rouen
September 2019
Full-time
12 - 15 months
Campus
HEC Paris School of Management

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing. The MSc in Marketing at ... [+]

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing.

Applicants must hold a Bachelor degree to be eligible to apply (N.B.: they can apply in the same year they obtain their degree).

More information and online application: HEC Paris MSc Marketing

Master type: MSc

Study mode: Full-time

Start date: September

Duration: 8-10 months

Annual tuition fees (2018-2019): €23,350

Location: Paris

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France Paris
September 2019
Full-time
8 - 10 months
Campus
Hong Kong Baptist University (HKBU) School of Business

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on ... [+]

Overview

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.... [-]

France Grenoble
September 2019
Full-time
15 months
Campus
Montpellier Business School

The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It pr ... [+]

Master of Science in Marketing

Specialised Master of Science (MSc) degrees designed for students holding a Bachelor's degree and seeking an international career. Understanding today’s highly competitive business world and its demanding environment, we have elaborated top-notch and tailored programmes to train our future managers to master all aspects of managerial responsibility to face their professional challenges with confidence once they step out from our gate.

All of our Masters of Science (MSc) is certified by the label “Conférence des Grandes Ecoles” and are entirely taught in English

Why choose an MSc?

→ Top level faculty → An innovative pedagogical method → A truly international environment → An excellent employability rate for our MBS graduates: 70% of students from our programs are hired BEFORE they even graduate → Unrivalled networking opportunities → An AACSB, EPAS and AMBA accredited School... [-]

France Montpellier
September 2019
Full-time
1 year
Campus
Toulouse Business School

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in t ... [+]

Program overview

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.... [-]

France Paris
October 2019
Full-time
15 - 18 months
Campus
Burgundy School of Business

The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their know ... [+]

MSc Global Marketing & Negotiation Presentation

The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.

The Programme study closely to the real business environment with company problematics and projects acquire strong skills for intercultural negotiations through courses focused on practice be operational in marketing positions in an international environment Career Opportunities

Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions.... [-]

France Dijon
September 2019
Full-time
1 year
Campus
Kedge Business School

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the dev ... [+]

About

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.... [-]

France Bordeaux Marseille
September 2019
Full-time
1 - 2 years
Campus
Groupe ESC Clermont

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow stud ... [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]

France Clermont-Ferrand
October 2019
Full-time
3 semesters
Campus
École de Management de Normandie / Normandy Business School

This program is taught in FRENCH only. ... [+]

The MS Territorial Development Str@tegy trainsTerritorial Developers to be able to foster the emergence of local projects within the framework of territorial development schemes.

This program is taught in FRENCH.

Read the official French description and apply here: MS Str@tégie de Développement Territorial

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France Caen
September 2019
Full-time
15 months
Campus
ICN Business School

The ICN MSc Diploma in Digital Management, Bac 5, is offered at our campuses in Nancy and Paris. ... [+]

The ICN MSc Diploma in Digital Management , Bac 5, is offered at our campuses in Nancy and Paris. Who says digital (or digital), says transformation of exchanges, practices, and therefore management. In addition to those who have made new technologies the heart of their business, any company, if it wishes to develop, gain productivity and competitiveness, must integrate digital in its strategy and surround itself with competent managers. With this MSc in Digital Management, ICN trains you in one or two years as managers of major digital companies in France and internationally.

Why integrate the program?Master the fundamentals of digital applied to the world of business.Design a digital development strategy.Benefit from the educational, economic and cultural environment of a Grande Ecole de Management.Individual support: individual and personal assessment based on a series of recruitment tests, an orientation report, help with the research of the internship and the realization of the professional project ...Terms of admission... [-]
France Nancy
September 2019
Full-time
1 - 2 years
Campus
IESEG School of Management Lille - Paris

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. ... [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]

France Lille
September 2019
Full-time
1 year
Campus
emlyon business school

Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. As a broad-based program, the MSc in Luxury Management &am ... [+]

Best Master of Science Programs in Marketing in France 2019. Become an expert in the luxury industry with a programme that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry. For students holding a Bachelor’s Degree minimum in any field MSc in approved by the Conférence des Grandes Ecoles 18 months including a 4 to 6-month internship Taught in English Delivered in Paris, New York or London and Shanghai 18 months to accomplish your dreams in the industry of excellence Build your career in a challenging business culture: To build your career, you will need solid academic knowledge and the capacity to adapt to the luxury industry’s high standards. You’ll acquire the basics of management, discover how to apply specialist management knowledge and focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City). Benefit from a truly international exposure: Master the basics to the Luxury Industry in Paris, distinguish yourself with skills gained in cutting-edge international hubs: London or New York City and get ready for tomorrow’s challenges in Shanghai. By studying in 3 distinct locations, you will develop a broad view of the global luxury industry and learn how to navigate the specifics of these different business markets successfully. Meet the real needs of recruiters: emlyon business school has always worked closely with the business community in order to provide students with quality internship and job offers, as well as privileged contact with companies. Our partners in the... [-]
France Paris
September 2019
Full-time
18 months
Campus