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MSc Programs in Marketing 2021/2022 in Lappeenranta in Finland

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.Higher level scholars in Finland easily access higher education courses at practically oriented polytechnics or universities. The Finnish culture is easy to learn since the government has set a… Read more

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Higher level scholars in Finland easily access higher education courses at practically oriented polytechnics or universities. The Finnish culture is easy to learn since the government has set a ministry which is responsible for enhancing cultural, youth policies, sports and international cooperation.

With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universities namely the Saimaa University of Applied Sciences and Lappeenranta University of Technology.

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LUT University
Lappeenranta, Finland

To remain competitive, companies need to excel in global marketing management. Global markets are characterised by high levels of uncertainty. In addition, the trend of digita ... +

To remain competitive, companies need to excel in global marketing management. Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers. In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EPAS accredited programme is carefully designed to carry strong career-building potential. -
MSc
Full-time
2 years
English
Aug 2022
31 May 2022
Campus