Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
Finland, officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in
To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential....
Jyväskylä University School of Business and Economics
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digi
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sectors. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society....