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MSc Programs in Marketing in Denmark 2020

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Despite its small population, Denmark ranks as one of the world's most innovative countries thanks to a strong emphasis on research and high-quality education. You will also be studying in a safe, friendly and innovation-driven environment.

Top MSc Degrees in Marketing in Denmark 2020

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Other options within this field of study:

7 Results in Marketing, Denmark

Other options within this field of study:
Aarhus University

The MSc program in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for ... [+]

The MSc program in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the program gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.

Deep understanding of business markets

Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.... [-]

Denmark Aarhus
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Full-time
2 years
Campus
Aarhus University

The Marketing program focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group t ... [+]

About the Program Language: English Place of study: Aarhus Commencement: August / September (no winter intake) Introduction

The Marketing program focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. It thus includes an all-important approach to management decision-making and covers a set of business functions, taking into account the company’s business portfolio, the competitors behavior in the market, and the trends in the macro-environment. Customers are central to marketing, and the main aim is to make brand promises and create high expectations to customers and then reliably meet or exceed the expectations thus created, in order to achieve customer satisfaction and support brand loyalty. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often naturally international in scope. The international aspect of marketing is also reflected in the international faculty and study body, as well as in the possibility to study abroad for a semester. ... [-]

Denmark Aarhus
August 2020
Full-time
2 years
Campus
University of Southern Denmark

Due to the erosion of traditional marketing channels, firms more and more investment in social media and digitalization to efficiently get in contact and emotional long-t ... [+]

Overview

Due to the erosion of traditional marketing channels, firms more and more investment in social media and digitalization to efficiently get in contact and emotional long-term relationships with their customers nowadays. Thus, organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

Introduction

Do you want to create the future marketing of brands in diverse industries? This program offered at Campus Esbjerg gives you the demanded competencies that enable you to become such a leading marketing manager with a focus on social media and digitalization.... [-]

Denmark Esbjerg
September 2020
Full-time
2 years
Campus
University of Southern Denmark

Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understa ... [+]

Master in Economics and Business Administration - Marketing and Innovation (MSc)

Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This program gives you the know-how skills that enable you to become such a manager.The competencies learned during the program in Marketing and Innovation can be used to spot and take advantage of opportunities in the market. You can use the competencies when participating in innovation projects and to create marketing plans for existing products. The program builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research. The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.The courses use a combination of project work, group work, and lectures.The program is offered at Campus Esbjerg.... [-]

Denmark Esbjerg
September 2020
Full-time
2 years
Campus
University of Southern Denmark

The program includes different aspects of marketing, retailing, services, business to business, marketing research as well as modules on other functional areas that influ ... [+]

Master in Economics and Business Administration - International Business and Marketing (MSc)

The focus area of the profile is International Business and Marketing. Students on this program will gain greater knowledge within the main subjects in Foundations of International Business, International Marketing Channels, Marketing across Culture, International Market Relations, Globalization Processes, New Market Development & Innovation.

Knowledge and skills

The program includes different aspects of marketing, retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, the student will acquire skills in using methods and tools which can support a career in marketing, sales, advertising or media-related jobs.... [-]

Denmark Odense
September 2020
Full-time
2 years
Campus
University of Southern Denmark

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer ... [+]

Master in Economics and Business Administration - Brand Management and Marketing Communication (MSc)

The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods. The student will gain competencies in performing Brand Management at both strategic and tactical level.Finally, the student will gain competencies in analyzing contemporary relationships between marketing communications and branding, the corporation and consumer markets as well as applying contemporary principles of cultural brand management and ethnographic market research methods.... [-]

Denmark Odense
September 2020
Full-time
2 years
Campus
University of Southern Denmark

The competencies learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market... ... [+]

Master in Economics and Business Administration - Marketing and Innovation (MSc)

Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This programme gives you the know-how skills that enable you to become such a manager.

The competencies learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market. You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research. The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.... [-]

Denmark Esbjerg
September 2020
Full-time
2 years
Campus