Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
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Assess changes in the environment, the consumer and technology and its impact on company strategy.
Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets.
Digital tools to integrate different marketing processes. • Develop a systemic approach that allows linking processes, activities and tools.
Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction.
Experientialize processes using simulations for understanding reality widely.
Recognizing the impact of new marketing tools in creating and sustaining lasting relationships