Masters of Science
Austria Vienna

View MSc Programs in Marketing 2019 in Vienna in Austria

An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

Vienna is the capital city of Austria and has many facilities to match that status. Education centres are in excellent condition going to extent of having International schools such as American International School Vienna and International University Vienna.

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1 Results in Marketing, Vienna

Other options within this field of study:
WU - Vienna University of Economics and Business

Four semesters, full-time, English-taught degree program ... [+]

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services. But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices:

Effective marketing has to combine well-established planning and research techniques with a process of adaptive experimentation for more rapid learning and improving decision accuracy. Marketers encounter a growing availability and widespread use of databases derived from consumer surveys, scanner data, and interactive online media. In addition, search engines and social media have changed the way consumers obtain information, make decisions, and interact with each other and companies. This requires marketing professionals to possess advanced analytical and quantitative skills such as statistics, database marketing, and market research, but also qualitative skills to better understand changing consumers' current and future purchase and consumption patterns. The current economic crisis and scarce resources make marketing performance measurement gaining importance in current management practice.... [-]

Austria Vienna
October 2019