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View all MSc Programs in Marketing in Austria 2019

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

Top Master of Science Degrees in Marketing in Austria 2019

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3 Results in Marketing, Austria

Other options within this field of study:
WU - Vienna University of Economics and Business

Four semesters, full-time, English-taught degree program ... [+]

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services. But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices:

Effective marketing has to combine well-established planning and research techniques with a process of adaptive experimentation for more rapid learning and improving decision accuracy. Marketers encounter a growing availability and widespread use of databases derived from consumer surveys, scanner data, and interactive online media. In addition, search engines and social media have changed the way consumers obtain information, make decisions, and interact with each other and companies. This requires marketing professionals to possess advanced analytical and quantitative skills such as statistics, database marketing, and market research, but also qualitative skills to better understand changing consumers' current and future purchase and consumption patterns. The current economic crisis and scarce resources make marketing performance measurement gaining importance in current management practice.... [-]

Austria Vienna
October 2019
Full-time
Campus
Management Center Innsbruck

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended ... [+]

The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location.

The program provides professional decision makers and executives with a competent introduction to the world of digital marketing and web-based performance assessment. It equips them with the necessary knowledge to be able to better master the present challenges that the rise of digital media and technologies have brought about with the alteration of human communication practices.

Based on the innovative blended learning concept, the course teaches not only strategic, technical, and legal know-how, but also practically relevant digital marketing instruments, an appropriate tone in digital communication, and the generation of target-specific content.... [-]

Austria Innsbruck
October 2019
Part-time
2 years
Online & Campus Combined
Management Center Innsbruck

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world. ... [+]

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world.

Participants in this post-graduate Master’s degree, organized by MCI and the Investment Punk Academy, learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the program have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.... [-]

Austria Innsbruck
October 2019
Part-time
2 years
Online & Campus Combined