MSc Programs in Marketing

Compare 195 MSc Programs in Marketing

Marketing

The Master of Science provides an opportunity for graduates to obtain advanced research skills and knowledge in a professional learning environment. A Master of Science (MS) degree can provide you with the foundation of knowledge and key competencies you'll need throughout your career

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 195 Master of Science Degrees in Marketing 2018

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Grenoble MSc Marketing Management

GISMA Business School
Campus Full time 24 months September 2018 Germany Berlin

The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. [+]

Grenoble MSc Marketing Management

The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment available.... [-]


MSc Luxury Brand Marketing

British School of Fashion
Campus Full time 1 year September 2018 United Kingdom London

Our Masters in Luxury Brand Marketing is an unparalleled new programme, which provides students with the specialist skills, industry knowledge and expertise necessary to forge a successful career in a niche, inventive industry. [+]

Our Masters in Luxury Brand Marketing programme provides students with a rich breadth of knowledge and understanding of marketing specifically related to luxury brands. It includes a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications, and an examination of legal aspects of branding within a luxury context. It will allow you to develop your intellectual ability together with the contemporary skills and practices needed to excel in the industry. There will also be an opportunity to complete a work placement, volunteering work, desk-based consultancy or even study abroad. Students are also encouraged to engage in an independent research project. The programme allows students to study luxury marketing within a global context while at the same time developing a greater awareness of the wider obligations of business, including responsible leadership. The primary aim is to equip students with a contemporary understanding of luxury brand marketing in order to meet the constantly-changing needs of the luxury brand industry. To help achieve this, the University has built upon a wealth of expertise in the luxury sector through our distinguished range of academic and honorary professors, who are all current leaders in industry. Graduates, equipped with their specialist knowledge, analytical and personal skills, can expect to be well-placed to command managerial positions within the increasingly competitive, digitally-orientated global luxury brand sector. Module Information Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.... [-]

MSc in Marketing

Manchester Metropolitan University
Campus Full time 1 year August 2018 United Kingdom Manchester

In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies. [+]

In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.... [-]


Master in Marketing

University of Lincoln
Campus Full time Part time 1 - 2 years February 2018 United Kingdom Lincolnshire + 1 more

The MSc Marketing degree provides an opportunity for aspiring and experienced marketeers to advance their expertise and specialist knowledge in order to make a major contribution to the performance of an organisation. [+]

You can start this programme in September or February. Please contact the School for further details lbs@lincoln.ac.uk

Highlights You will have the opportunity to experience industry/marketing activities through projects and visiting speaker programmes. You will have the chance to learn about digital and social media marketing through undertaking and analysing live projects. Introduction

The MSc Marketing degree provides an opportunity for aspiring and experienced marketeers to advance their expertise and specialist knowledge in order to make a major contribution to the performance of an organisation.

Marketing is a key management task which is crucial for the success of tomorrow’s business professionals. At Lincoln, you will be taught by experienced practitioners and academics, giving you the opportunity to develop a thorough knowledge of marketing theory and the chance to develop the planning, strategic-thinking and managerial skills necessary to progress your career.... [-]


MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3 years January 2018 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

MSc Degrees in Marketing. Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing. In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. Educational aims of the programme The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key... [-]

MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16 months September 2018 Germany Munich France Lyon China Shanghai Paris United Kingdom Lancaster + 7 more

Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


M.Sc. in Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-Time)

RWTH International Academy / RWTH Aachen University
Campus Full time Part time 3 - 6 semesters October 2018 Germany Aachen + 1 more

The master “Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-TIME)” is an award-winning blended-learning programme at Germany´s leading technical university delivered in partnership with Cambridge Digital Innovation at the University of Cambridge (https://www.academy.rwth-aachen.de/en/mme-time). [+]

MSc Degrees in Marketing. An award-winning blended-learning programme delivered in partnership with Cambridge Digital Innovation at Hughes Hall, University of Cambridge Designed for professionals with a STEM Background (Science, Technology, Engineering and Mathematics), the MME-TIME provides you with the skills and tools needed to succeed in the digitized economy. The programme is offered by one of the leading integrated universities of technology in Europe, RWTH Aachen University, with close to 150 years of expertise in producing cutting-edge research and Cambridge Digital Innovation at Hughes Hall, University of Cambridge. In the course of the programme, you will learn the latest developments in laser technologies, digital and additive manufacturing, robotics, big data technologies, sustainable energy technologies, and many more. These technological modules will be accompanied by a profound management education where you will learn how to leverage and commercialize these technologies successfully. An entirely distinctive element is the possibility to tailor the programme around the needs and time frame of the participants. With the help of the latest digital and blended learning technologies, you can choose to study mainly from your home location or from Aachen and can also study at your own preferred pace. Why you should choose the MME-TIME programme: Enrolling in MME-TIME will help you prepare for a successful career in the digitized economy, and there are many good reasons why: 1. Excellent reputation: RWTH Aachen University enjoys an excellent reputation across the world for cutting-edge research in engineering and technology and is synonymous with German engineering. 2. Leading... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16 months September 2018 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns.

This course will enable you to analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.... [-]


MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2018 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc in Marketing

University of Gloucestershire
Campus Full time August 2018 United Kingdom Cheltenham

The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree. [+]

The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.... [-]


MSc in Consumer Affairs

TUM School of Management
Campus Full time 4 semesters October 2018 Germany Munich

The Master of Science in Consumer Affairs (MCA) is one of a kind in Germany, guaranteeing you a unique academic experience with fellow students from many different countries and with various academic backgrounds. [+]

MSc Degrees in Marketing. Understanding consumers in a global context With this master program, you will reach your goal of becoming an expert in consumer affairs with a unique international profile. This truly interdisciplinary education offers you an inspiring combination of management studies with social and consumer sciences. Students choosing this program have academic backgrounds in management, economics, sociology or psychology. You can apply and join them if you hold a bachelor’s degree in one of the respective areas, with at least 30 ECTS credit points in socio-economic courses. BROAD KNOWLEDGE FOR AN EVER-CHANGING WORLD In today’s interconnected world, the importance of consumer affairs is increasing. Companies, governments, NGOs, and research institutions all over the globe are looking for graduates who understand how consumers operate in their economic, social, and environmental contexts. As a consumer affairs specialist with international experience, you will be in an outstanding position to meet your future employers’ needs. YOUR STUDY – GET INSPIRED BY MULTIPLE PERSPECTIVES The Master of Science in Consumer Affairs (MCA) is one of a kind in Germany, guaranteeing you a unique academic experience with fellow students from many different countries and with various academic backgrounds. The students’ diversity as well as a broad curriculum content nurtures the exchange of different perspectives, fosters intercultural skills, and prepares you for a successful career in an international environment. This program is highly challenging as it combines different disciplinary perspectives. It requires a sound theoretical and methodological foundation which will be provided by courses mainly... [-]

MSc Management and Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2018 United Kingdom Nottingham

Our MSc Management and Marketing course gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. [+]

MSc Management and Marketing Our MSc Management and Marketing course gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. In your final semester you will take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge gained to produce a challenging, meaningful piece of work. This can involve addressing real-world challenges in the workplace, conducting independent research or gaining valuable experience internationally. Graduates from this course have worked in marketing roles across the world as marketing managers, operational managers, marketing directors and service sales specialist. Why study this course? You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. This route has been designed to provide you with an understanding of marketing principles and practices and key... [-]

MSc Strategic Marketing and Consulting

Birmingham Business School, University of Birmingham
Campus Full time 1 year August 2018 United Kingdom Edgbaston

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. [+]

MSc Degrees in Marketing. Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing. Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career. Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing. The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training. The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers. Programme content The programme will focus on developing your knowledge and understanding of marketing... [-]

MSc in Strategic Marketing

Imperial College Business School
Campus Full time 1 year September 2018 United Kingdom London

An innovative one-year programme, specifically designed for the marketers of tomorrow. [+]

MSc Strategic Marketing is a one-year, full-time programme that transforms recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, this innovative Master’s provides a uniquely Imperial view of marketing. A strong emphasis is placed on real-life case studies to give a true understanding of strategic marketing practice. In the summer term you will take part in a Marketing Consulting Project for a client organisation, allowing you to gain consulting experience and apply knowledge from the taught modules to the solution of a real business issue.... [-]


MSc Marketing Management

Toulouse Business School - Barcelona Campus
Campus Full time 18 months January 2018 Spain Barcelona

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, Fashion & Luxury and International Business. [+]

Are you looking to expand your marketing knowledge and skill set?

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, International Business and Fashion and Luxury, one of Spain’s fastest growing sectors. The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path. TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective. In addition, the assessment committee, formed of industry experts, oversees the course contents to ensure they are always relevant to the latest trends and developments. Everything you need to launch you on your marketing management career!... [-]