Master of Science Programs in Marketing

Compare 182 Master of Science Programs in Marketing

Marketing

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Contact Schools Directly - Compare 182 Masters of Science in Marketing 2017/2018

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MSc in Strategic Marketing

Imperial College Business School
Campus Full time 1 year September 2018 United Kingdom London

An innovative one-year programme, specifically designed for the marketers of tomorrow. [+]

MSc Strategic Marketing is a one-year, full-time programme that transforms recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, this innovative Master’s provides a uniquely Imperial view of marketing. A strong emphasis is placed on real-life case studies to give a true understanding of strategic marketing practice. In the summer term you will take part in a Marketing Consulting Project for a client organisation, allowing you to gain consulting experience and apply knowledge from the taught modules to the solution of a real business issue.... [-]


MSc in International Marketing

De Broc School of Business
Campus or Online Full time Part time 1 - 5 years January 2018 United Kingdom UK Online London + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. [+]

MSc in International Marketing The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation. The course can be studied online or on campus. With this MSc in International Marketing degree you will be able to pursue a career in management consultancy, business analysis, or operations management. Course Requirements 2:2 or above from a UK Bachelors degree, or equivalent qualifications. International students additionally require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component. Duration 1 year standard (up to 5 years) [-]

MSc In Marketing Management

EAE Business School
Campus Part time 1 year October 2017 Spain Barcelona Madrid + 1 more

This leads to a clear conclusion: the work of the Marketing Management are increasingly complex and changing, requiring managers with ability to learn and evolve continuously. [+]

Master in Marketing Management

Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]


MSc Data Analytics and Marketing

GISMA Business School
Campus Full time Part time 1 - 2 years February 2018 Germany Berlin + 1 more

This course will teach you a range of marketing skills, including analysing statistics and interpreting large sets of data. [+]

MSc Data Analytics and Marketing This course will teach you a range of marketing skills, including analysing statistics and interpreting large sets of data. This programme has approval from the Chartered Institute of Marketing (CIM) and is both delivered and awarded by Arden University. You will be studying the course at GISMA's new campus in the heart of Berlin. The university has an excellent track record, and in 2015, 79% of Arden students said that their careers improved because of the programmes they studied at the university. Early bird discount: up to 20% off if you book before the end of September 2017. Course Requirements A minimum 2:2 UK honours degree or equivalent. English proficiency at IELTS 6.5 or equivalent if you have not been previously taught in English Non-standard entry If you don't meet our academic requirements but you have five or more years of experience in management, you are still encouraged to apply for this programme. To do this, you will need to show: - that you have the motivation to study - a personal statement proving that you can take the programme - demonstrable relevant experience - professional references If you have already gained a qualification from CIM or other professional bodies, you may be entitled to an exemption. [-]

MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3 years January 2018 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

MSc Degrees in Marketing. Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing. In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. Educational aims of the programme The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key... [-]

MSc International Fashion Marketing

British School of Fashion
Campus Full time 1 year September 2017 United Kingdom London

Fast-paced, exciting and innovative, the MSc International Fashion Marketing equips students with the international business knowledge as well as the creative and practical marketing expertise to succeed in today's increasingly competitive global fashion industry. [+]

The MSc International Fashion Marketing is an innovative programme which will provide students with the vital combination of international business knowledge plus creative and practical marketing skills, to enable them to succeed and excel in the highly-competitive international fashion industry. Our stimulating programme incorporates a broad curriculum, concentrating on the core concepts and principles of logistics, buying and merchandising, fashion business analysis, integrated marketing communications and brand management. Students will also gain practical and creative skills in key areas of fashion marketing centred on consumer insights, marketing planning, branding and use of digital technologies. Designed to inspire, challenge and motivate, the MSc International Fashion Marketing will develop and deepen your international business knowledge, fashion marketing expertise and the personal skills required to establish a successful career in this exciting and creative sector. Course Overview This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena. The university prides itself on creating a friendly and highly supportive learning environment for all its students. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. All teaching and learning on the programme is supported by cutting edge e-learning technologies. Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors. Modules are designed to relate directly to real-world business and to give students opportunities... [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Marketing Management Practice

Sheffield University Management School
Campus Full time 12 months September 2017 United Kingdom Sheffield

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management. [+]

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management.This programme provides you with the knowledge and skills for a career in the marketing discipline and students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseTaught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Marketing Management Practice also qualify for Chartered Marketer status.You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma. Modules Semester 1 Global Marketing Marketing Management Contemporary Marketing Practices Marketing Communications International Consumer Behaviour Semester 2 Branding Services and Retail Marketing Marketing in Society Marketing Research Semester 3 Dissertation The CandidateAppealing to graduates from... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12 months October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Contents Political-Electoral Marketing Strategy Market research for politics Segmentation, targeting and positioning for politics Political-Electoral marketing mix Marketing 2.0 and 3.0 for politics Web and Social media for politics Web and Social Media campaign planning, implementation and control for politics Using Facebook, Twitter, LinkedIn and Google+ for political communication Political blogging Emailing techniques Public speaking Verbal and Non-verbal communication Feedback effectiveness Active listening Steps for an effective public presentation Political Press Office Political journalism The Press Office The planning of activities Implementing actions and monitoring results. Organising events Choice and ideation of the most suitable event in order to reach objectives Project definition Budget definition through the evaluation of economic aspects Promotion: online through social media and offline through traditional media Practical organization of the event. The electoral system and its specificity Plurality systems Majority systems Proportional systems Mixed systems Leadership for politics Interpersonal influence Leadership styles The techniques Spin Doctoring Role and activity evolution Strategies... [-]

MSc in Consumer Affairs

TUM School of Management
Campus Full time 4 semesters October 2017 Germany Munich

The Master of Science in Consumer Affairs (MCA) is one of a kind in Germany, guaranteeing you a unique academic experience with fellow students from many different countries and with various academic backgrounds. [+]

Understanding consumers in a global context With this master program, you will reach your goal of becoming an expert in consumer affairs with a unique international profile. This truly interdisciplinary education offers you an inspiring combination of management studies with social and consumer sciences. Students choosing this program have academic backgrounds in management, economics, sociology or psychology. You can apply and join them if you hold a bachelor’s degree in one of the respective areas, with at least 30 ECTS credit points in socio-economic courses. BROAD KNOWLEDGE FOR AN EVER-CHANGING WORLD In today’s interconnected world, the importance of consumer affairs is increasing. Companies, governments, NGOs, and research institutions all over the globe are looking for graduates who understand how consumers operate in their economic, social, and environmental contexts. As a consumer affairs specialist with international experience, you will be in an outstanding position to meet your future employers’ needs. YOUR STUDY – GET INSPIRED BY MULTIPLE PERSPECTIVES The Master of Science in Consumer Affairs (MCA) is one of a kind in Germany, guaranteeing you a unique academic experience with fellow students from many different countries and with various academic backgrounds. The students’ diversity as well as a broad curriculum content nurtures the exchange of different perspectives, fosters intercultural skills, and prepares you for a successful career in an international environment. This program is highly challenging as it combines different disciplinary perspectives. It requires a sound theoretical and methodological foundation which will be provided by courses mainly during the first semester.... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16 months September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

MSc Degrees in Marketing. The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future... [-]

MSc Business (Marketing)

Warwick Business School
Campus Full time 12 months August 2018 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


MSc Marketing Management

Toulouse Business School - Barcelona Campus
Campus Full time 18 months January 2018 Spain Barcelona

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, Fashion & Luxury and International Business. [+]

Are you looking to expand your marketing knowledge and skill set?

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, International Business and Fashion and Luxury, one of Spain’s fastest growing sectors. The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path. TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective. In addition, the assessment committee, formed of industry experts, oversees the course contents to ensure they are always relevant to the latest trends and developments. Everything you need to launch you on your marketing management career!... [-]


MSc Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2017 United Kingdom Nottingham

This course will help you become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), it develops the strengths, abilities and understanding today's marketing employers are looking for. [+]

MSc Marketing Today’s dynamic global marketing industry is an exciting, fast-paced work environment and our MSc Marketing course gives you the theoretical and practical background you need to thrive. You can add a year's work placement, making your master's a two year course. This course will help you become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), it develops the strengths, abilities and understanding today's marketing employers are looking for. In your first Semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors that influence it. You'll also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. The second semester sees you deepen your understanding of the subject. You'll look at marketing management, how marketing works with the other functions of an organisation, marketing plans, metrics and consumer engagement. You'll be exposed to the very latest thinking in both conventional and digital marketing disciples. Finally, in your third semester, you'll choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas. Why choose this course? Throughout this course you will benefit from: Exposure to leading-edge marketing thinking, tools and techniques. The partnership with the CIM means that on successful completion of... [-]

MS Marketing

Kogod School of Business, American University
Campus Full time 1 year September 2017 USA District of Columbia

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

MSc Degrees in Marketing. Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says. “What makes our program unique isn’t our focus on experiential learning, but how we deliver it,” Clayton, MS Marketing program director, says. “Partnering with RedPeg Marketing, a local events marketing firm, allows students to interact with a real-life client, giving them the hands-on experience they need.” [-]