Masters of Science in Marketing and Communication

Compare 266 Master of Science Programs in Marketing and Communication

Marketing and Communication

A Master of Science (MSc) is a degree that can be earned in about three years of schooling following a bachelor’s program, and it may help individuals find a career that better fits their personal and professional goals.

What is an MSc in Marketing and Communication? Graduates with this degree apply marketing, communication, and advertising strategies to help companies promote their message to consumers. Students in this academic program learn about marketing techniques and strategies, brand management, social media management and new media marketing, and marketing analysis. Students who wish to earn an MSc must first earn a bachelor’s degree in a related field before beginning a master’s program. 

By earning a Master in Marketing and Communication, graduates improve their problem solving, research, writing, organization, and leadership skills. These improved skills may help individuals to quickly reach their professional goals.

The financial obligations associated with earning an MSc can vary for each student. Students who are interested in earning this advanced degree should do their due diligence by researching potential schools and speaking with the admissions office in order to fully understand the cost of earning their degree.

With an advanced degree, individuals with an MSc in Marketing and Communication have a competitive edge over other job applicants and can find careers as market research analysts, communications managers and coordinators, and marketing directors. Graduates are not limited to the marketing and communication field, however, as individuals can also choose to work in human relations, advertising, organizational communications, and public relations.

Many schools offer programs that are a mix of online classes, on-site classes, or part-time classes so that students can earn their degree in a manner that is convenient for them. If you would like to get started on your master’s degree, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16 months September 2017 Germany Munich France Lyon China Shanghai Paris United Kingdom Lancaster + 7 more

Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

 

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

 

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16 months September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

MSc Degrees in Marketing and Communication. The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different... [-]

MS Marketing

Krannert School of Management, Purdue University
Campus Full time 1 year July 2017 USA West Lafayette

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. [+]

MS Marketing Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development. The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Gra duate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer. Program Highlights: Specialized Marketing Education Purdue’s MS (Marketing) program provides students with the breadth and depth of knowledge and skills needed for a career in marketing. Tailored Curriculum Various elective courses, consulting projects, and small group immersion courses provide students many opportunities to tailor the program to their career plans. Consulting Projects “Learning-by-doing” activities such as consulting projects allow students to apply concepts that they are learning in the classroom to real-world problems. Active-learning projects supervised by Purdue faculty members help students turn expertise into experience and classroom knowledge into career success. Immersion Courses Elective courses provide an in-depth knowledge around a focused topic. Immersion courses allow a small group of students to work closely with a Krannert faculty member and an industry expert to solve a current marketing problem. Career Mentorship Each student is matched with a Corporate Mentor from Purdue's Marketing Advisory Board. These marketing... [-]

MSc Corporate Communications and Reputation Management

Alliance Manchester Business School - The University of Manchester
Campus Full time 12 months September 2017 United Kingdom Manchester

In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands. [+]

MSc Degrees in Marketing and Communication. In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands. From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation. Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace. We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace. Course units details The course consists of both compulsory and optional taught units. Compulsory course... [-]

MSc International Management and Marketing

Sheffield University Management School
Campus Full time 12 months September 2017 United Kingdom Sheffield

An ideal choice for those who wish to study both International Business Management and Marketing, this 12 month programme is designed for students from any disciplinary background and is approved by the Chartered Institute of Marketing (CIM). [+]

An ideal choice for those who wish to study both International Business Management and Marketing, this 12 month programme is designed for students from any disciplinary background and is approved by the Chartered Institute of Marketing (CIM). The nine modules equip candidates with the critical knowledge and skills necessary to be considered  for an international role in these competitive fields and, because of the CIM accreditation, students completing this MSc are automatically awarded an ACIM status (Affiliate Post-Graduate Members of the CIM).The CourseOur MSc International Management and Marketing is taught full-time over two semesters followed by a project dissertation, through a combination of lectures, seminars, case studies, group work for collaborative learning and web-based discussion groups. Students are assessed through individual assignments, group projects, examinations and their dissertation. You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students completing the programme will be awarded an ACIM status in addition to the MSc.There are a number of scholarships which management students may be eligible for. Modules Semester 1 Global Marketing Marketing Management Contemporary Marketing Practice International Consumer Behaviour Marketing Research Semester 2 Contemporary Chinese Business and Management International Management Strategic Management International Business Strategy Semester 3 Dissertation The CandidateOur students are experienced and highly educated in their discipline, but want to build on their expertise and develop a critical appreciation of international management and marketing. This programme has been developed with... [-]

Master of Science in International Business Negotiation

IESEG School of Management Lille - Paris
Campus Full time 1 year September 2017 France Paris

Join our MSc in International Business Negotiation: a one-year program completely taught in English at one of the top business schools in France on our Paris campus. [+]

MSc Degrees in Marketing and Communication. IÉSEG’s MSc in International Business Negotiation aims to educate effective, versatile and ethical managers, with strong negotiation skills to work in an international context. It offers participants the opportunity to understand all elements of a negotiation process, and to fully engage in an interdisciplinary analyses of negotiation in a global environment. Participants learn about their own negotiation style and master the art of communication and relational skills, which are both of key importance for constructive negotiation processes. They also develop the ability to effectively drive change, generate creative solutions, and to engage with divergent perspectives. Furthermore, students will gain an understanding of how to apply these negotiation skills to specific international business contexts such as sales management, human resources and dispute resolution. The content and program is appropriate for students with diverse backgrounds: business, management, finance, commerce, engineering, law, political science, economics, human resources, medicine, psychology, and social work. Our graduate’s profile is characterized by managers and leaders that are: ethical, self-confident, and creative; skilled in transformational leadership and relationship management; effective in diverse contexts; and who take an international perspective. Career opportunities for graduates may be found in various fields: In business: international business manager, sales and purchasing agent, key account manager, project manager, change manager, contract manager, etc. In human resources: HR manager, internal mediator, industrial relations negotiator, social dialogue expert, psycho-social risk consultant, etc. In conflict prevention and resolution: transaction lawyer and in-house legal counsel, mediator, government consultant, NGO manager, international... [-]

MSc in Financial Communication

USI Università della Svizzera italiana
Campus Full time 4 semesters September 2017 Switzerland Lugano

The Master programme in financial communication offers students the unique opportunity to acquire an integrated set of competences, including financial, communicative and legal knowledge, strongly and increasingly required in the financial sector. [+]

The Master of Science in Financial Communication is offered jointly by the Faculty of Economics, and the Faculty of Communication Sciences. This full-time study programme of the Università della Svizzera italiana is held in Lugano - Switzerland, comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.

The Master programme in financial communication offers students the unique opportunity to acquire an integrated set of competences, including financial, communicative and legal knowledge, strongly and increasingly required in the financial sector. The recent financial crisis has created new challenges for banks, business companies and market operators, who are expected to master, besides a solid financial background, also strong capacities in communicating with clients and investors and a mature awareness of the legal framework in which financial services and products are promoted and transactions are negotiated.... [-]


Master of Science in Communication

Fort Hays State University Graduate School
Campus Full time Part time 30 - 33 hours August 2017 USA Wichita + 1 more

Two graduate options are available in Communication, the Thesis option and the Research Report option. Students with inadequate background in the field of communication are [+]

Master of Science in Communication

 

Two graduate options are available in Communication, the Thesis option and the Research Report option. Students with inadequate background in the field of communication are required to take leveling undergraduate coursework which does not apply toward the hours necessary to complete the graduate program of study.

 

Thesis OptionStudents complete a minimum of 30 hours. All thesis candidates complete a 15-hour core as part of the program of study. Students are required to write a four-hour comprehensive examination after the completion of their coursework. Upon completion of the thesis, the students orally defend the thesis to their graduate committee.... [-]


Master in Marketing Intelligence

Towson University - College of Business & Economics
Campus Full time 2 years August 2017 USA Towson

Master in Marketing Intelligence - With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. [+]

Master in Marketing Intelligence What is marketing intelligence? Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded Post-Baccalaureate Certificate in Interactive Marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions. Why earn a master’s degree in marketing intelligence? With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. In fact, the U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. As a graduate of Towson’s Marketing Intelligence master’s program you will be qualified for jobs such as: Marketing Intelligence Analyst Digital Marketing Manager Marketing Research Analyst Customer Insight Specialist More about the Program Admission to the master’s degree program in marketing intelligence is competitive. The curriculum requires 30 units that may be completed in a two-year suggested course sequence. Admission Requirements The program is currently admitting for the fall 2015 term only. The deadline to apply is Aug. 1. Priority will be given to students whose application and materials have been received by July 1. Spring admission is not available at this time. Admission to the Master of Science degree in Marketing Intelligence is competitive. The eligibility requirements are: A baccalaureate... [-]

MS Marketing

Kogod School of Business, American University
Campus Full time 1 year September 2017 USA District of Columbia

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

MSc Degrees in Marketing and Communication. Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says. “What makes our program unique isn’t our focus on experiential learning, but how we deliver it,” Clayton, MS Marketing program director, says. “Partnering with RedPeg Marketing, a local events marketing firm, allows students to interact with a real-life client, giving them the hands-on experience they need.” [-]

MSc Business (Marketing)

Warwick Business School
Campus Full time 12 months August 2017 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


Master of Science Marketing Management

Toulouse Business School - Barcelona Campus
Campus Full time 18 months November 2018 Spain Barcelona

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, and International Business. [+]

MSc Degrees in Marketing and Communication. Are you looking to expand your marketing knowledge and skill set? Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, International Business and Fashion and Luxury, one of Spain’s fastest growing sectors. The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path. TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective. In addition, the assessment committee, formed of industry experts, oversees the course contents to ensure they are always relevant to the latest trends and developments. Everything you need to launch you on your marketing management career! Why choose our MSc Marketing Management? Highly customizable TBS - UPC double degree TBS Triple Accreditation - Innovation Guaranteed Internationally Minded Internships -... [-]

MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2017 United Kingdom Nottingham

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. [+]

MSc Branding and Advertising Whether you want to work for a major international brand or an innovative creative agency, this popular Masters degree will help you develop into an effective marketing communications professional. This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples. Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas. Why choose this course? Throughout this course you will benefit from: exposure to leading-edge marketing thinking, tools and techniques the partnership with the CIM, which means that on successful completion of the MSc Branding and Advertising course you have the... [-]

MSc in Marketing

Kent Business School, University of Kent
Campus Full time Part time 1 year September 2017 United Kingdom Canterbury + 1 more

The Master in Marketing provides students with the skillls to apply their knowledge to real-world marketing challenges. The programme also places great emphasis on socially responsible marketing and the role of marketing within society. Accredited by CIM (The Chartered Institute of Marketing). [+]

MSc Degrees in Marketing and Communication. Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value. At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award... [-]