See MSc Programs in Marketing Studies 2019 in London in United Kingdom

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation.... [-]

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. You will specialize in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:

Be at the forefront of fashion and luxury marketing practice.

Experience is everything. Luxury marketing is all about how brands make people feel. Designed to support your career progression as well as your personal and professional development, this course builds your skills specifically in fashion and luxury-based marketing. You will develop a critical understanding of the dimensions, processes, opportunities and challenges faced by organisations that create, design, manufacture, distribute, market and sell goods and services in the competitive, fast-paced industries of luxury and fashion.

Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study.... [-]

The MSc International Fashion Marketing is an innovative programme which will provide students with the vital combination of international business knowledge plus creative and practical marketing skills, to enable them to succeed and excel in the highly-competitive international fashion industry.

Our stimulating programme incorporates a broad curriculum, concentrating on the core concepts and principles of logistics, buying and merchandising, fashion business analysis, integrated marketing communications and brand management.

Students will also gain practical and creative skills in key areas of fashion marketing centred on consumer insights, marketing planning, branding and use of digital technologies.... [-]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Start dates: September, January, June

Tuition fees (2018/19): UK/EU: £7,995 International: £14,500

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential.

The MSc Business Marketing with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.

The MSc with Marketing Management programme provides students with both exceptional general business knowledge and understanding as well as the personal skills needed to advance into a wide variety of roles.... [-]

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial to global marketing.... [-]

The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.... [-]

Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts.

*For more information please refer to the fees and financial support sections below.

Digital technology and analytics are changing the face of technology.

The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment.... [-]

The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.

The program includes two terms of courses in Madrid, one term in the London or Berlin campuses, and one term of professionalization to complete the master thesis and a company internship.

The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.... [-]

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.... [-]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

Our course provides a systematic, in-depth study of international business. You'll learn to critically evaluate and appraise existing theories and ideas in the world of international business. What's more, you'll build an understanding of how different cultural attitudes and beliefs shape business in different regions of the world.

We'll help you to become a more effective decision-taker, with the know-how to engage in independent, original thought for practical application in the business.

MSc Strategic Marketing is a one-year, full-time programme that transforms recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, this innovative Master’s provides a uniquely Imperial view of marketing. A strong emphasis is placed on real-life case studies to give a true understanding of strategic marketing practice. In the summer term, you will take part in Marketing Consulting Project for a client organization, allowing you to gain consulting experience and apply knowledge from the taught modules to the solution of a real business issue.... [-]