Page 3 of 9, 123 MSc Programs in Marketing Studies in United Kingdom for 2024

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate. You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels.

The MSc in Digital Marketing and e-Business offered by Westford Uni College in collaboration with Abertay University is accredited by Chartered Institute of Marketing (CIM). It serves academic and professional requirements of students as well as professionals across varying career paths and levels within the field of marketing and e-business.

With the rise of digital technologies, social media, and a rapidly changing business environment, organizations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study, or Independent Research Project. 

Our MSc International Marketing course provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail.

Digital marketing is at the forefront of modern business problem-solving – allowing organizations to connect, engage, and understand their customers’ needs like never before. In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways.

Digital marketing communications are now vital for the success of modern businesses. Get sought-after expertise and an industry-recognised qualification.

Digital marketing is a component of marketing that applies digital mediums to realize marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behavior and the ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing are always changing and evolving with the advent of new technologies and the impact they have on consumer behavior and consumption habits.

MSc Marketing at the University of Lincoln gives students the opportunity to prepare themselves for a career in marketing by developing their understanding of marketing theory and acquire important skills that are necessary for today's marketing environment, such as team working, written and oral presentations, and analysis of data for strategic thinking.

Our Master's program in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing.

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector. You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programs and initiatives.

The world needs good marketers, in private sector companies, in charities and in government. Marketers are needed to change the way customers of all kinds – whether business or individual consumers – buy, recommend, donate, pay their taxes, obey the law, or more generally how they behave, and live, ideally more healthily and happily. Studying this programme will prepare you for a great career in marketing. It’s our job at St Mary’s to prepare you to be an outstanding marketer, by helping you learn a wide range of marketing concepts and ideas and how to apply them in real-world scenarios. Above all, it is our job to prepare you in a practical way, helping you to make a smooth transition from studying with us to working in marketing.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn in the Digital Marketing Management MSc. Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management. A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Gain a thorough understanding of the role of public relations and strategic communication in contemporary societies while developing key critical, analytical, management and communication skills.

Combine study with work or other personal commitments with our flexible online Masters. Gain a thorough understanding of the role of public relations in modern society while developing key analytical, management and communication skills.