123 MSc Programs in Marketing Studies in United Kingdom for 2024

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills

At Salford, we integrate marketing theory and practise through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience. This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy. During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a research-informed programme with a highly practical slant. On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.

The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing. The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR). You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment. Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.

Own the digital landscape with our dual accredited online Digital Marketing MSc and develop the digital skills needed to stand out to employers. Accredited by the Chartered Institute of Marketing and Data & Marketing Association, you’ll learn from both practical and evidenced-based frameworks based on key learnings and case studies, created in collaboration with leading marketing bodies. You’ll explore everything from SEO to Social Media Strategy, giving you the skills you need to make your mark on the digital landscape. Plus, you’ll be joining a university with an outstanding reputation for research and developing talent – we are ranked within the top 50 universities in the UK (Guardian University Guide, 2022).

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

This 100% online and part-time specialist MSc Global Digital Marketing degree will provide you with the digital know-how to excel in a marketing career anywhere in the world. In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. Through this online MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage to reach your target audience on an international scale. Additionally, you will develop an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall, 3rd in the UK and 7th in the world for employability. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Studying an MSc Marketing at Strathclyde Business School, you'll learn at a pioneering internationally-renowned academic organisation that develops the business minds of tomorrow.

Study on one of only a few specialist digital marketing master’s degree courses in the UK to gain a 360 degree perspective of digital marketing, from digital branding and advertising to the consumer journey and metrics. Based at Royal Holloway’s dedicated London location, in the heart of Bloomsbury, this digital marketing postgraduate degree course is aimed at final year or recent graduates (any subject) wanting to boost their employability. This degree course should provide you with the knowledge and skills needed for the digital era.

An Industrial Engineering and Digital Marketing MSc is a postgraduate degree that combines the study of industrial engineering with digital marketing. Industrial engineering is a discipline that focuses on the optimization of processes and systems. Digital marketing is the use of digital channels to reach and engage with customers. This course combines these disciplines.

The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.

Acquire and develop the specialist knowledge, understanding, and skills associated with the relevant professional and managerial functions of international marketing. MSc International Marketing understand international marketing management and how it’s applied in the industry, Gain professional marketing skills in preparation for future employment