View all MSc Programs in Marketing Studies 2019 in West Lafayette in USA
Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
West Lafayette is a college town in Indiana made up of nearly entirely of beautiful red brick. The city is home to a whole host of universities primarily known for their engineering and technology program.
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In the Strategic Communication/Public Relations concentration, you'll use a new global perspective to master crisis communications in the 21st Century and learn how to build an integrated strategy that properly identifies, then involves, all key stakeholders.
The Integrated Communication and Advertising concentration is designed to prepare leaders who work at the intersection of marketing, advertising, public relations and corporate communication for advanced management positions.
Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions.