Compare MSc Programs in Marketing Studies in USA 2019

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.

The master of science in marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.... [-]

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Graduate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.... [-]

During the past decade, digital marketing and media has shifted from a niche skill set to mandatory domain of competence for marketing professionals. With over 2 billion people on social media worldwide and Google being responsible for 96 percent of all smartphone search traffic, it seems the marketing landscape is quickly turning digital. This transformation is creating exciting, well-paying careers for marketers who possess in-demand digital marketing skills. In New York City alone, there are tens of thousands of current job openings in digital and social media, and more than 25,000 positions in marketing and marketing analytics.

To prepare students for careers in these industries, the program draws from media and design, communications, social science, and information systems fields. Students will complete a project-based curriculum designed to develop strategic thinkers, doers, and most importantly, the marketers of tomorrow.... [-]

Master of Science in Marketing

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]

Today more than ever, success in business demands technological savvy, an international orientation, and the competencies to market products and services anywhere in the world. This highly acclaimed graduate business program prepares 21st-century professionals for the global marketplace by taking them across borders and cultures to learn about the world's most dynamic business practices. The core curriculum of the Master of Science in Marketing program develops essential marketing competencies in consumer behavior, analytics, research, and strategy, while two specializations allow you to align your degree with your professional goals.... [-]

Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. You’ll acquire these skills and more in the Master of Science in Marketing and Technology Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, you’ll gain valuable, marketable skills as you prepare to take on a leadership role.

The MS in Marketing and Innovation 36-credit program is designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You’ll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of classes to take each semester. In the classroom, you will benefit from rich discussions and a supportive learning atmosphere.... [-]

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.

The Master of Science in Marketing degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (nine credits), required marketing core courses (six credits), elective courses (six credits) and electives (nine credits), for a total of 30 credits.... [-]

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals.

In our 30 credit-hour program you’ll build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development.

Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to five years to complete your degree with the flexibility of our online program.... [-]

Master Technology, International Business, and Leadership

Effective executives need global knowledge; strong technology skills; and collaborative finesse. The Chapman Graduate School of Business covers it all:

International perspective: expands and deepens your global viewpoint across countries and cultures.

Hemispheric focus: leverages our pivotal Miami location, bringing Latin America and the Caribbean within close reach.

Technological excellence: strengthens your IT prowess for more effective learning.

Master of Science in Marketing

Be a marketing leader for the digital age.

Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing program has a specialized focus on three key strategic areas that are essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics.... [-]

The Smith School is known for its academic excellence. Our specialty masters programs optimize our top faculty, resources and location to transform you into a business professional ready to lead, no matter which specialization you pursue.

The Master of Science in Marketing Analytics program offers solid training in the necessary skill sets to meet today’s marketing challenges head-on. The program’s unique curriculum teaches students how to harness, process and analyze massive amounts of data to address marketing problems, including microtargeting, customization, predicting customer purchasing and satisfaction, and assessing the impact of marketing activities and campaigns. This program is ideal for those with a background in quantitative disciplines or an aptitude for qualitative analysis who are also interested in business and marketing. Experiential learning opportunities are available through application courses and Action Learning Projects.... [-]

The Master of Science in Marketing is a 34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, digital marketing, and Brand Management, or supply chain management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected to be a stepping stone to the Ph.D.

The MS in Marketing is designed for individuals who:

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? As a student in Walden’s MS in Marketing program, you will explore:

In this online marketing master’s degree program, you will also have the opportunity to synthesize your knowledge by developing a strategic marketing plan for a real or fictitious business. ... [-]

Texas Tech University's online Master of Science in Family and Consumer Sciences Education is made possible through a consortium of universities called the Great Plains Interactive Distance Education Alliance (GPIDEA). Several universities have come together to offer online post-baccalaureate programs to students whose families or careers have prevented them from completing a degree on campus. The consortium agreement allows students to take courses offered by multiple institutions for a standard tuition in order to complete a program.