View all MSc Programs in Marketing Studies 2019 in Lugano in Switzerland
An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.
Request Information Master of Science Degrees in Marketing Studies in Lugano in Switzerland 2019
The MSc in Marketing and Transformative Economy is offered jointly by the Faculties of Communication Sciences and of Economics of the Università Della Svizzera Italiana,
Goals and Contents
One out of three business school graduates ends up in a marketing-related job. Almost half of the price we pay for products on a daily basis covers marketing-related costs. Due to its impressive relevance, marketing invites unprecedented considerations about its cultural effects, societal impact, and implications for individual and collective well-being.
The Master in Marketing and Transformative Economy is a two year, 120 ECTS programme enabling participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge. Participants should expect to become conscious decision-makers familiar with a variety of market situations and systems (b2b, b2c, b2b2c, c2b, c2c, access-based, gift, and sharing economy). They should also expect to sharpen their ability in interpreting markets, executing effective solutions, forecasting and measuring the effects of their work in terms of competitive, financial, and socio-environmental performances....