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MSc Programs in Marketing Studies 2020 in Lugano in Switzerland

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.    Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education… Read more

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.

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USI Università della Svizzera italiana
Lugano, Switzerland

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them ... +

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them further. First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being. Second, traditional marketing just focuses on market systems. This program also covers new exchange systems, including access-based, circular, gift, and sharing economy, which has fostered gratuity, indirect reciprocity, and use as an alternative to ownership. Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding. In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life. -
MSc
Full-time
4 semesters
English
Sep 2020
31 May 2020
Campus
 

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