Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.

An MBA in Marketing is an advanced course of study that is typically taken to propel careers in the field of Marketing and Advertising. Depending on the curriculum of the educational institution, students can be offered such courses as market research, corporate and retail communications, and social media marketing strategies.

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom.