A Master of Science, or a Master’s degree in Science is an academic degree delivered by Universities in many countries. A Master of Science is a popular choice after completing a Bachelor’s degree.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.
Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.
Request Information Part time MScs in Marketing Studies in Barcelona in Spain 2018/2019
The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience. [+]
MODULE 01: FUNDAMENTALS OF DIGITAL MARKETINGSearch engine marketing: SEO and SEM Mobile markets Marketing: ASO Digital analytics and their application to digitalmarketing Email marketing and affiliation Inbound marketing
Google Adwords and Google Analytics Workshop
MODULE 02: SOCIAL MEDIASocial media strategy Communication and online reputation Social media plan Tools and metrics in social media
Facebook Ads WorkshopSocial media workshop: Project tutoring
MODULE 03: DIGITAL ADVERTISING AND CREATIVITYAdvertising models and media plansMarket data for media planning (Comscore) Creativity and branded content Adserving and formats Programmatic advertising and RTB (buying andselling) ... [-]
This leads to a clear conclusion: the work of the Marketing Management are increasingly complex and changing, requiring managers with ability to learn and evolve continuously. [+]
Master in Marketing Management
Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.
The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]