MSc Programs in Marketing Studies in Spain 2020

Executive Program in Digital Marketing

The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution, and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.

Average age: 35 years Duration: 150 hours Next call: February Thursdays from 19.00 to 22.00 and Fridays from 16.00 to 21.00 Why study the EPDM+? Methodology: “Learning by doing”, a program designed and owned by The Valley, with more than 50 hours teaching in workshops, workshops with tools, and a review of successful case studies of companies in the sector. Real cases explained by professionals in the sector. The only marketing program in which students carry out digital marketing campaign practices with real investment. End of Program Project executed in small groups (maximum 5 students) in which students design and carry out a real marketing and digital communication strategy. ... [-]

The Master of Science in Marketing at UPF Barcelona School of Management is a one-year, full-time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.

Practically oriented and internationally minded, the Master of Science in Marketing will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The Master of Science in Marketing benefits from the outstanding, hand-picked faculty of UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its capacity to stimulate and convey knowledge.... [-]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

Innovative practices in both the manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool Marketing strategies of international organisations and approaches to new international market opportunities Customer-driven marketing strategies in emerging economies The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Key Components of the Master Programme A choice of three specializations: Marketing, Management or Finance Full-time, compulsory attendance The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis Three intakes per academic year January, April and September ESE’s competitive Internship Programme providing international work experience in the sector of specialization Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway What makes ESE a great place for students? A personal and tailored learning experience - at ESE you get an individual and exciting experience thanks to the small class size and excellent student/teacher... [-]

The Master of Science in Management (specialization in Marketing) at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.

Practically oriented and internationally minded, the Master of Science in Management (specialization in Marketing) will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment.... [-]

Objectives of the Programme

A first step in a successful and international professional career.

The MSc of Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world.

The program includes two terms of courses in Madrid, one term in the London or Berlin campuses, and one term of professionalization to complete the master thesis and a company internship.

Open-mindedness and Diversity

The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.... [-]

Why Master in Digital Business in Barcelona Study Digital Business in a Business School where “Digital” is at its core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies. Choose Your Study Track – Become a digital entrepreneur or contribute to digital strategies of an existing organization. Program Description

The Master in Digital Business in Barcelona is by far the most relevant and innovative master program for the challenges facing professionals today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students will learn to become change agents in the digital arena with a global vision transferable to markets worldwide.... [-]

Next intake September 2020

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 Professional Specialisation Paths so that you can easily tailor the courses to help you achieve your career goals:

B2C Marketing B2B Marketing International Business

The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path.... [-]