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Search MSc Programs in Marketing Studies in North America 2019

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

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16 Results in Marketing Studies, North America

Kogod School of Business, American University

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s cap ... [+]

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.... [-]

USA Washington
September 2019
Full-time
1 year
Campus
Krannert School of Management, Purdue University

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The ... [+]

MS Marketing

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Graduate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.... [-]

USA West Lafayette
July 2019
Full-time
1 year
Campus
University of Tampa - Sykes College of Business

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. ... [+]

Master of Science in Marketing

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]

USA Tampa
September 2019
Full-time
Campus
Saint Joseph's University, Haub School of Business

The MS in Marketing is a specialized degree designed to equip students with an advanced level of academic expertise in core marketing competencies in order to function ef ... [+]

A Master's degree built for today's marketing professionals.

Today more than ever, success in business demands technological savvy, an international orientation, and the competencies to market products and services anywhere in the world. This highly acclaimed graduate business program prepares 21st-century professionals for the global marketplace by taking them across borders and cultures to learn about the world's most dynamic business practices. The core curriculum of the Master of Science in Marketing program develops essential marketing competencies in consumer behavior, analytics, research, and strategy, while two specializations allow you to align your degree with your professional goals.... [-]

USA Philadelphia
Open Enrollment
Full-time
Part-time
1 - 2 years
Campus
Online
Yeshiva University

The Yeshiva University Katz School MS in Digital Marketing and Media prepares students for careers in these industries, the program draws from media and design, communica ... [+]

During the past decade, digital marketing and media has shifted from a niche skill set to mandatory domain of competence for marketing professionals. With over 2 billion people on social media worldwide and Google being responsible for 96 percent of all smartphone search traffic, it seems the marketing landscape is quickly turning digital. This transformation is creating exciting, well-paying careers for marketers who possess in-demand digital marketing skills. In New York City alone, there are tens of thousands of current job openings in digital and social media, and more than 25,000 positions in marketing and marketing analytics.

To prepare students for careers in these industries, the program draws from media and design, communications, social science, and information systems fields. Students will complete a project-based curriculum designed to develop strategic thinkers, doers, and most importantly, the marketers of tomorrow.... [-]

USA New York
September 2019
Full-time
Part-time
12 - 21 months
Campus
Online
Online & Campus Combined
Syracuse University - Whitman School of Management

The Master of Science in Marketing degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to pla ... [+]

Overview MS in Marketing Program, a STEM Designated Program

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.

The Master of Science in Marketing degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (nine credits), required marketing core courses (six credits), elective courses (six credits) and electives (nine credits), for a total of 30 credits.... [-]

USA Syracuse
September 2019
2 years
Campus
University of Saskatchewan, Edwards School of Business

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a Ph.D. preparation program. This two year, full-time, research-b ... [+]

For Marketing Masterminds!

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a Ph.D. preparation program. This two year, full-time, research-based program focuses on marketing theory, consumer behaviour, and research design.

Throughout the program, students will be paired with one of our knowledgeable and enthusiastic marketing faculty members who will provide caring mentorship to his/her graduate student through a broad range of marketing topics.

Upon completion of the program, graduates will be well prepared for entry into a Ph.D. program and a career in academia, or for a career in marketing.

Program Structure ... [-]
Canada Saskatoon
September 2019
Full-time
2 years
Campus
Worcester Polytechnic Institute

Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership ... [+]

Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. You’ll acquire these skills and more in the Master of Science in Marketing and Technology Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, you’ll gain valuable, marketable skills as you prepare to take on a leadership role.

Curriculum

The MS in Marketing and Innovation 36-credit program is designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You’ll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of classes to take each semester. In the classroom, you will benefit from rich discussions and a supportive learning atmosphere.... [-]

USA Worcester
September 2019
Full-time
Campus
University of Maryland College Park

The Master of Science in Marketing Analytics program offers solid training in the necessary skill sets to meet today’s marketing challenges head-on. ... [+]

The Smith School is known for its academic excellence. Our specialty masters programs optimize our top faculty, resources and location to transform you into a business professional ready to lead, no matter which specialization you pursue.

The Master of Science in Marketing Analytics program offers solid training in the necessary skill sets to meet today’s marketing challenges head-on. The program’s unique curriculum teaches students how to harness, process and analyze massive amounts of data to address marketing problems, including microtargeting, customization, predicting customer purchasing and satisfaction, and assessing the impact of marketing activities and campaigns. This program is ideal for those with a background in quantitative disciplines or an aptitude for qualitative analysis who are also interested in business and marketing. Experiential learning opportunities are available through application courses and Action Learning Projects.... [-]

USA College Park
September 2019
Full-time
10 - 16 months
Campus
Kelley Direct Online

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Market ... [+]

Achieve on your terms. Earn a graduate degree in marketing, while continuing your career.

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals.

In our 30 credit-hour program you’ll build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development.

Upon graduation, you’ll receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but you can take one to five years to complete your degree with the flexibility of our online program.... [-]

USA USA Online
September 2019
Full-time
Part-time
1 - 3 years
Online
University of South Florida

The Master of Science in Marketing is a 30-34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to ... [+]

Overview

The Master of Science in Marketing is a 34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, digital marketing, and Brand Management, or supply chain management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected to be a stepping stone to the Ph.D.

The MS in Marketing is designed for individuals who:

Want a specialized, research-oriented marketing degree, Want to prepare themselves for leadership in the discipline, Want to prepare themselves for more technical careers in marketing, marketing communications, or marketing metrics, Want to meet the minimum qualifications for teaching at SACS and/or AACSB accredited institutions. ... [-]
USA Tampa
August 2019
Full-time
1 - 2 years
Campus
Walden University

Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? ... [+]

Would you like to gain digital marketing skills and strategies while acquiring a deeper understanding of marketing fundamentals? As a student in Walden’s MS in Marketing program, you will explore:

Traditional and cutting-edge marketing topics, from brand differentiation to digital media strategy. The importance of customer understanding and relationship marketing in customer retention and the roles of persuasion and storytelling in developing content. The process of analyzing marketing metrics as a way to inform strategic decision making.

In this online marketing master’s degree program, you will also have the opportunity to synthesize your knowledge by developing a strategic marketing plan for a real or fictitious business. ... [-]

USA USA Online
September 2019
Full-time
2 years
Online
University Bocconi

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professiona ... [+]

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Italy Milan USA Los Angeles
October 2019
Full-time
2 years
Campus
Purdue University Online

The Integrated Communication and Advertising concentration is designed to prepare leaders who work at the intersection of marketing, advertising, public relations and cor ... [+]

Master of Science in Communication - Integrated Communication and Advertising Concentration

Create consistent, strategic, and effective messaging on international, national and local levels that involve key stakeholders from the organization. The degree is housed within the esteemed Brian Lamb School of Communication. You can complete the degree in just 10 courses in under 20 months.

The Integrated Communication and Advertising concentration is comprised of 3 courses, 9 credits, designed to prepare leaders who work at the intersection of marketing, advertising, public relations and corporate communication for advanced management positions. The concentration provides practical experience in collaborating across organizational boundaries to develop messaging strategies that increase engagement.... [-]

USA West Lafayette
May 2019
Part-time
20 months
Online
Texas Tech University Worldwide eLearning

Texas Tech University's online Master of Science in Family and Consumer Sciences Education is made possible through a consortium of universities called the Great Plains I ... [+]

Master of Science in Family and Consumer Sciences Education

Texas Tech University's online Master of Science in Family and Consumer Sciences Education is made possible through a consortium of universities called the Great Plains Interactive Distance Education Alliance (GPIDEA). Several universities have come together to offer online post-baccalaureate programs to students whose families or careers have prevented them from completing a degree on campus. The consortium agreement allows students to take courses offered by multiple institutions for a standard tuition in order to complete a program.

Program Overview 38 - 41 credit hours over a three-year period Although students can take courses from multiple institutions, the degree-granting institution is responsible for placing students for practicum and internship credits. Coursework is completed online. Prerequisite: bachelor's degree in Family and Consumer Sciences content specialization or a related area The program meets the requirements for those students seeking initial teacher certification/licensure in Family and Consumer Sciences Education. Students are not required to enroll in a certain number of courses each semester, so completion time varies by individual. Application Process ... [-]
USA USA Online
September 2019
Full-time
Part-time
3 years
Online