Find MSc Programs in Marketing Studies 2019 in Vilnius in Lithuania
A Master of Science, or a Master’s degree in Science is an academic degree delivered by Universities in many countries. A Master of Science is a popular choice after completing a Bachelor’s degree.
Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
The Republic of Lithuania is the official name of the country. It is found in Northern part of Europe. Lithuania appreciates science and technology in their education system highly. It has the basic aspects of primary, secondary and tertiary levels of education. Lithuania is another leading country in the provision of arts, science, engineering as well as technological courses. Lithuania has faced several challenges in higher education the last years that led to the creation of 20 universities to enhance its accessibility.
Being the largest city and the capital of Lithuania, Vilnius aims to build a bright educational future. The city is greatly filled with quality of educational institutions such as Vilnius University, Mykolas Romeris University, and Vilnius Gediminas Technical University.
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The overall goal of the program is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific
International Marketing and Management
According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increasing the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies....