See MSc Programs in Marketing Studies in Lithuania 2019
Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
The Republic of Lithuania is the official name of the country. It is found in Northern part of Europe. Lithuania appreciates science and technology in their education system highly. It has the basic aspects of primary, secondary and tertiary levels of education. Lithuania is another leading country in the provision of arts, science, engineering as well as technological courses. Lithuania has faced several challenges in higher education the last years that led to the creation of 20 universities to enhance its accessibility.
The overall goal of the program is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific
International Marketing and Management
According to Peter Drucker, „Because the purpose of a firm is to create a customer, the firm has only two basic functions: marketing and innovations“. According to this, marketing is one of the functions the most essential in the organization. In short, the objective of marketing is to create value, communicate value, collect value from the firm‘s customers thus increasing the overall value of the organization. Marketing is the organization‘s most important source of knowledge about markets, while also being the face of the organization that most customers and stakeholders see. The purpose of the program is to educate market-oriented leaders who through cutting-edge research-based training will work for the best world companies....