Find MSc Programs in Marketing Studies 2019 in Rome in Italy
Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.
Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.
Request Information Master of Science Programs in Marketing Studies in Rome in Italy 2019
This MSc in Marketing and Communications is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a s
Starting Date: each year in March and October.
The MSc in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment.
The quality of the teaching, 2 months guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.
The MSc in Marketing & Communications is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this degree are typically:...
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master students explore:
innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost;
e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool;
marketing strategies of international organisations and approaches to new international market opportunities;
customer-driven marketing strategies in emerging economies;
the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns;
crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur.
conceptual thinking, critical analysis, and the implementation of strategic action;
advanced communication and interpersonal skills;
in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts;
advanced enquiry and research skills, holistic thinking, integration and synthesis;
team working and motivational skills;
inner responsibility and self-inspection skills required for effective leadership.