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See MSc Programs in Marketing Studies in Italy 2019

Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Top Master of Science Programs in Marketing Studies in Italy 2019

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3 Results in Marketing Studies, Italy

European School of Economics

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost; e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool; marketing strategies of international organisations and approaches to new international market opportunities; customer-driven marketing strategies in emerging economies; the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns; crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur. Skills Acquired conceptual thinking, critical analysis, and the implementation of strategic action; advanced communication and interpersonal skills; in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts; advanced enquiry and research skills, holistic thinking, integration and synthesis; team working and motivational skills; inner responsibility and self-inspection skills required for effective leadership. Course Programme ... [-]
Italy Rome Milan Florence
January 2020
Full-time
Part-time
12 - 15 months
Campus
Rome Business School

This MSc in Marketing and Communications is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a s ... [+]

Starting Date: each year in March and October.

The MSc in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment.

The quality of the teaching, 2 months guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The MSc in Marketing & Communications is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this degree are typically:... [-]

Italy Rome Italy Online
October 2019
Full-time
Part-time
1 year
Campus
University Bocconi

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professiona ... [+]

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Italy Milan
October 2019
Full-time
2 years
Campus