Compare MSc Programs in Marketing Studies in Guatemala 2019
The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.
Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.
Assess changes in the environment, the consumer and technology and its impact on company strategy.
Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets.
Digital tools to integrate different marketing processes. • Develop a systemic approach that allows linking processes, activities and tools.
Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction.
Experientialize processes using simulations for understanding reality widely.
Recognizing the impact of new marketing tools in creating and sustaining lasting relationships