32 MSc Programs in Marketing Studies in France for 2024

The Master of Science Communication & Brand Content will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.

Embark on a transformative academic journey with our MSc Hospitality Management and Marketing, set against the backdrop of the enchanting city of Paris, a global tourist hotspot and the epitome of luxury and fashion. This program uniquely merges the essence of two renowned specialties within the French economy, offering a comprehensive curriculum designed to meet the evolving demands of the post-COVID-19 tourism landscape. Join us as we redefine hospitality education in one of the world's most iconic destinations.

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses. Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.

Participants in the MSc International Marketing and Business Development will develop the knowledge and competencies to identify and understand critical business drivers and current issues and develop appropriate strategies to create competitive advantage and sources of value.

The emergence of "green" trends, the demand for transparency and naturalness from consumers, as well as artificial intelligence in the service of research and creativity, make it an industry full of challenges.

The MSc Marketing is a full-time Master of Science programme taught in English that offers deep insight into marketing.

The MSc Marketing prepares students for a wide range of operational marketing roles and contributes to improving sustainable performance in the global marketplace by providing an excellent understanding of the operational impact of marketing decisions on corporate performance.

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data-driven marketing.

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

The MSc in International Marketing allows you to develop a marketing specialization and a targeted skill set in project management, in France and internationally. This dual skill set will allow you to support your employer in developing new, high-potential market positions.

The MSc in International Marketing & Business Development will provide you with solid academic knowledge and hands-on skills and enable you to work anywhere in the world, in all kinds of industries, all sorts of companies and a wide variety of jobs. If marketing lies at the heart of the company, sales and purchasing are frontier agents that enable businesses to expand and thrive.