Search MSc Programs in Marketing Studies 2019 in Rennes-en-Grenouilles in France
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Located to the east of Brittany City in the northwestern France is Rennes, which is the capital of the region of Brittany. It has being around since the Roman Era. Rennes is home to over 200,000 persons. The city has two main universities namely the Université de Rennes 1 and the Université Rennes 2
Request Information Masters of Science in Marketing Studies in Rennes-en-Grenouilles in France 2019
This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementat
MSc in Communication and Digital Marketing
Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.
Program entirely taught in English
INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY
DIGITAL ADVERTISING STRATEGY
CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT
TRADITIONAL ADVERTISING AND MEDIA PLANNING
The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge. This is
Master of Science in International Marketing
The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:
perform market assessment through quantitative marketing research methods,
gather market intelligence,
undertake market identification, analysis, and selection,
create detailed marketing strategies and plans for specific markets,
manage the launch of new products and services,
set and measure objectives for each marketing element,
implement and monitor the execution of marketing plans.