Compare MSc Programs in Marketing Studies 2019 in Marseille in France
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
France, officially the French Republic, is a unitary semi-presidential republic located mostly in Western Europe, with several overseas regions and territories.
Marseille is the 2nd largest city in France. It is located in the Southeast coast and the capital of Provence-Alpes-Côte d'Azur region. The city is home to 3 universities that are part of the Aix-Marseille University.
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Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.