MSc in Marketing Studies in France

See MSc Programs in Marketing Studies in France 2019

Marketing Studies

The MSc, or Master of Science, is an internationally recognized academic degree that indicates proficiency and knowledge of a given topic or field. Most MSc programs take about four years to finish, after which some join the workforce while others continue on in the classroom. 

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Top Master of Science Programs in Marketing Studies in France 2019

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MSc Management of the Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus Full time 2 years September 2019 France Nice

The MSc "Management of the Flavor & Fragrance Industry" offers 2 years of multidisciplinary training entirely in English. Grasse is the global capital of perfumes and hosts all levels of the flavor and fragrance industry. All elements of the perfume industry are developed and processed in this region. The aim of this degree is to train future industry professionals and provide access to multidisciplinary education in an intercultural context at the Grasse site. [+]

The MSc "Management of the Flavor & Fragrance Industry" offers 2 years of multidisciplinary training entirely in English. Degree: Master of Science (MSc) FI (initial training)/FC (executive training)/FP (continued training) Duration: 2 years Location: Grasse Language: English

Grasse is the global capital of perfumes and hosts all levels of the flavor and fragrance industry. All elements of the perfume industry are developed and processed in this region.

The aim of this degree is to train future industry professionals and provide access to multidisciplinary education in an intercultural context at the Grasse site.

Objectives

The program offers high-quality education provided by qualified staff from UNS and EDHEC, and the expertise of our partners (companies, institutions, universities).... [-]


MSc International Marketing

Rennes School of Business
Campus Full time 16 months September 2019 France Rennes-en-Grenouilles

The aim of the programme is to qualify candidates for leading marketing positions in international companies; thus the programme provides them with the knowledge. This is a 16-months programme including 8 months taught courses + 4 months internship (minimum)+ graduating project. [+]

Master of Science in International Marketing

The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:

perform market assessment through quantitative marketing research methods, gather market intelligence, undertake market identification, analysis, and selection, create detailed marketing strategies and plans for specific markets, manage the launch of new products and services, set and measure objectives for each marketing element, implement and monitor the execution of marketing plans. ... [-]

MSc in Marketing French Excellence

NEOMA Business School
Campus Full time 12 - 15 months September 2019 France Rouen

Taught on the Rouen campus, the MSc in Marketing French Excellence is a 360° program that prepares students for an international career in marketing. NEW IN SEPTEMBER 2019 OPPORTUNITY TO FOLLOW THE FIRST YEAR OF THE TWO YEAR MSC IN PARIS [+]

The programme presents a broad and dense view of the marketing disciplines in an international environment. The MSc in Marketing French Excellence will provide you with all the specialist tools and techniques to maximize key knowledge thanks to the most recent research and cases in marketing, such as "Millennial marketing" while maximizing your employability. It is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions of developing economies.

Career opportunities across the marketing spectrum:

Marketing Manager, Product Manager, Brand Manager, Communications Manager, etc. ... [-]

MSc in Digital Business Analytics

Leonard de Vinci Group
Campus Full time 12 months October 2019 France Paris

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments. [+]

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today’s and tomorrow's business world. It forms future executive consultants to play crucial roles in decision making of organizations, technology strategy, corporate innovation, business optimization and development of existing companies or start-ups. The programme combines theory and practice to develop applied research skills needed to win in the digital age.

General Objective

The programme explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment. It prepares future consultants to become executives and part of the international community in this digital world. The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, digital value chain management, digital ventures and business analytics.... [-]


MSc Marketing - Integrated Marketing for the Digital World

HEC Paris School of Management
Campus Full time 8 - 10 months September 2019 France Paris

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing. The MSc in Marketing at HEC School of Management Paris is an 8 to 10-month, full-time program covering both traditional knowledge and breakthrough courses to provide students with the skills to succeed in the ever-developing marketing world. [+]

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing.

Applicants must hold a Bachelor degree to be eligible to apply (N.B.: they can apply in the same year they obtain their degree).

More information and online application: HEC Paris MSc Marketing

Master type: MSc

Study mode: Full-time

Start date: September

Duration: 8-10 months

Annual tuition fees (2018-2019): €23,350

Location: Paris

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Master of Science in Marketing

Montpellier Business School
Campus Full time 1 year September 2019 France Montpellier

The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths in the international arena. [+]

Master of Science in Marketing

Specialised Master of Science (MSc) degrees designed for students holding a Bachelor's degree and seeking an international career. Understanding today’s highly competitive business world and its demanding environment, we have elaborated top-notch and tailored programmes to train our future managers to master all aspects of managerial responsibility to face their professional challenges with confidence once they step out from our gate.

All of our Masters of Science (MSc) is certified by the label “Conférence des Grandes Ecoles” and are entirely taught in English

Why choose an MSc?

→ Top level faculty → An innovative pedagogical method → A truly international environment → An excellent employability rate for our MBS graduates: 70% of students from our programs are hired BEFORE they even graduate → Unrivalled networking opportunities → An AACSB, EPAS and AMBA accredited School... [-]


MSc in International Tourism Marketing & Management

Toulouse Business School
Campus Full time 15 months October 2019 France Paris

Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Management (T2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. [+]

Program overview

In 2017, the travel and tourism industry contributed roughly 8.27 trillion USD to the global economy. This industry includes a wide range of sectors such as hospitality and hotels, in the broad sense, entertainment, attractions, operators of all kinds, distributors and in particular new digital players, transportation services such as cruise lines, casinos, amusement parks, official bodies that support the tourism development, and consultants.

Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Management (T2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution.... [-]


MSc in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University (HKBU) School of Business
Campus Full time 15 months September 2019 France Grenoble

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on a 15-month full-time study basis. [+]

Overview

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.... [-]


MSc Global Marketing & Negotiation

Burgundy School of Business
Campus Full time 1 year September 2019 France Dijon

The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques. [+]

MSc Global Marketing & Negotiation Presentation

The MSc Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.

The Programme study closely to the real business environment with company problematics and projects acquire strong skills for intercultural negotiations through courses focused on practice be operational in marketing positions in an international environment Career Opportunities

Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions.... [-]


Master of Science in International Commerce & Digital Marketing

Groupe ESC Clermont
Campus Full time 3 semesters October 2019 France Clermont-Ferrand

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era. [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]


Specialized Master - Territorial Development Str@tegy

École de Management de Normandie / Normandy Business School
Campus Full time 15 months September 2019 France Caen

This program is taught in FRENCH only. [+]

The MS Territorial Development Str@tegy trainsTerritorial Developers to be able to foster the emergence of local projects within the framework of territorial development schemes.

This program is taught in FRENCH.

Read the official French description and apply here: MS Str@tégie de Développement Territorial

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MSc In Digital Marketing and Sales

Kedge Business School
Campus Full time 1 - 2 years September 2019 France Marseille

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas. [+]

Training Agile Digital Marketers

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialized, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business-related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design, and digital marketing. Students will graduate as highly skilled digital marketing strategists.... [-]


Master of Science in Digital Marketing & CRM

IESEG School of Management Lille - Paris
Campus Full time 1 year September 2019 France Lille

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]


MSc in Digital Marketing & Data Science

emlyon business school
Campus Full time 3 semesters September 2019 France Lyon

The internet and advances in digitalization and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products, and interactions. [+]

Become the new generation of marketing technologists

The internet and advances in digitalization and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products, and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technology companies or discover the benefits and challenges faced by the main companies.... [-]


M.Sc. International Marketing with Tourism and Events - France/UK

IPAG Business School
Campus Full time 2 semesters January 2019 France Nice Paris + 1 more

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies. [+]

Presentation

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

Each of these programmes taught completely in English consists of three complementary components:

1st semester of studies in Edinburgh, 2nd semester of studies in Nice, Masters Dissertation (and optional internship).

International Marketing with Tourism and Events

Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions.... [-]