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See MSc Programs in Marketing Studies in France 2019/2020

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.

Top Master of Science Programs in Marketing Studies in France 2019/2020

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36 Results in Marketing Studies, France

ICD International Business School

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical ... [+]

Accredited by the Conférence des Grandes Ecoles

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.

A Unique MSc in Digital Business Focus on strong technical skills in web, mobile and data analytics development Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness Highlights ... [-]
France Paris Toulouse
November 2019
Full-time
3 semesters
Campus
Kedge Business School

Kedge's data marketing training trains versatile experts who will evolve in an ever-changing environment. By combining data with the mastery of digital marketing techniqu ... [+]

Kedge's data marketing training trains versatile experts who will evolve in an ever-changing environment. By combining data with the mastery of digital marketing techniques, the Master meets the challenges of the market in lack of managerial know-how in these areas.

The objectives of this training in Data Management

With digital, new professions and new practices are emerging, leading to a real need for training. The goal of MS Digital Marketing

Strong pointsCross-training and complementary trainingThe integration of the dataalternatingProject-based pedagogyA varied education for a strong employabilityAn ecosystem of renowned partnersStrong integration with the local ecosystemSkills developedProject managementProfessional accreditations soughtUser experienceGraphic designcourse... [-]
France Paris
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French
Part-time
13 months
Campus
NEOMA Business School

Taught on the Rouen campus, the MSc in Marketing French Excellence is a 360° program that prepares students for an international career in marketing. ... [+]

The programme presents a broad and dense view of the marketing disciplines in an international environment. The MSc in Marketing French Excellence will provide you with all the specialist tools and techniques to maximize key knowledge thanks to the most recent research and cases in marketing, such as "Millennial marketing" while maximizing your employability. It is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions of developing economies.

Career opportunities across the marketing spectrum:

Marketing Manager, Product Manager, Brand Manager, Communications Manager, etc. ... [-]
France Rouen
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Full-time
12 - 15 months
Campus
Burgundy School of Business

The MSc Global Marketing & Luxury Management equips student with valuable academic and practical skills in the area of applied marketing and negociation. Through a ra ... [+]

MSc Global Marketing & Luxury Management Presentation

The MSc Global Marketing & Luxury Management aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.

The Programme study closely to the real business environment with company problematics and projects acquire strong skills for intercultural negotiations through courses focused on practice be operational in marketing positions in an international environment Career Opportunities

Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions.... [-]

France Dijon
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Full-time
1 year
Campus
Montpellier Business School

The MSc in Marketing is one of Montpellier Business school’s programs in which you can foster your professional skills and find a way to stand out from the crowd. It prov ... [+]

The MSc in Marketing is one of Montpellier Business school’s programs in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths in the international arena.

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm’s branding strategy.

Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers’ current and future purchase and consumption patterns. The program contains an ideal balance between theory and practice, and the curriculum brings knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural, food & wine and services.... [-]

France Montpellier
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Full-time
18 months
Campus
Hong Kong Baptist University (HKBU) School of Business

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on ... [+]

Overview

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University and the Grenoble École de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students this will bring the best sort of global exposure.... [-]

France Grenoble
January 2021
Full-time
15 months
Campus
HEC Paris School of Management

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing. The MSc in Marketing at ... [+]

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing.

Applicants must hold a Bachelor degree to be eligible to apply (N.B.: they can apply in the same year they obtain their degree).

More information and online application: HEC Paris MSc Marketing

Master type: MSc

Study mode: Full-time

Start date: September

Duration: 8-10 months

Annual tuition fees (2018-2019): €23,350

Location: Paris

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France Paris
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Full-time
8 - 10 months
Campus
Leonard de Vinci Group

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments. ... [+]

MSc Digital Business Analytics is designed to provide students with competences and the know-how to thrive in dynamic business environments.

Participants will learn to master business analysis, advanced techniques, and digital tools that will give them a competitive advantage in today’s and tomorrow's business world. It forms future executive consultants to play crucial roles in decision making of organizations, technology strategy, corporate innovation, business optimization and development of existing companies or start-ups. The programme combines theory and practice to develop applied research skills needed to win in the digital age.

General Objective

The programme explores diverse digital business models, analytical frameworks and new tools that shape today’s business environment. It prepares future consultants to become executives and part of the international community in this digital world. The course prepares students for career opportunities on the international scene in the field of digital business consulting, e-commerce, digital value chain management, digital ventures, and business analytics.... [-]

France Paris
October 2019
Full-time
12 months
Campus
Toulouse Business School

The Master of Science in Communication, Marketing, and Management (C2M) will train competent executives who understand the challenges behind internationalization of a bra ... [+]

Program overview

In light of the digital revolution, students are expected to master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining. The Master of Science in Communication, Marketing, and Management (C2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

The C2M program will provide students with the strategic and operational expertise of traditional and digital marketing and communication tools. Students will create a synergy between the global strategy of the company and the communication plan for each stakeholder. The program enables students to rise to the challenge of the digital era taking into account data management, the speed of reaction, and the optimization of the relationship with consumers.... [-]

France Toulouse Paris
October 2019
Full-time
15 - 18 months
Campus
Groupe ESC Clermont

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow stud ... [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]

France Clermont-Ferrand
September 2019
Full-time
3 semesters
Campus
ICN Business School

The ICN MSc Diploma in Digital Management, Bac 5, is offered at our campuses in Nancy and Paris. ... [+]

The ICN MSc Diploma in Digital Management , Bac 5, is offered at our campuses in Nancy and Paris. Who says digital (or digital), says transformation of exchanges, practices, and therefore management. In addition to those who have made new technologies the heart of their business, any company, if it wishes to develop, gain productivity and competitiveness, must integrate digital in its strategy and surround itself with competent managers. With this MSc in Digital Management, ICN trains you in one or two years as managers of major digital companies in France and internationally.

Why integrate the program?Master the fundamentals of digital applied to the world of business.Design a digital development strategy.Benefit from the educational, economic and cultural environment of a Grande Ecole de Management.Individual support: individual and personal assessment based on a series of recruitment tests, an orientation report, help with the research of the internship and the realization of the professional project ...Terms of admission... [-]
France Nancy
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Full-time
1 - 2 years
Campus
emlyon business school

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an ... [+]

Develop your competencies in digital marketing and data analytics and become part of the new generation of marketing technologists. For students holding a Bachelor’s degree in any field. MSc in approved by the Conférence des Grandes Ecoles. 18 months including a 4 to 6-month internship. Taught in English. Delivered in Paris & Shanghai with a learning trip to Boston or San Francisco. 18 months to become a digital marketing professional Acquire the fundamentals of digital marketing: The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. Innovate in a data‐rich business environment: The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Meet the real needs of recruiters: Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing real added value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft, etc. Program ... [-]
France Paris
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Full-time
18 months
Campus
IESEG School of Management Lille - Paris

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. ... [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]

France Lille
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Full-time
1 year
Campus
IPAG Business School

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for st ... [+]

Presentation

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

Each of these programmes taught completely in English consists of three complementary components:

1st semester of studies in Edinburgh, 2nd semester of studies in Nice, Masters Dissertation (and optional internship).

International Marketing with Tourism and Events

Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions.... [-]

France Nice Paris
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Full-time
2 semesters
Campus
ILERI

A specialization Bac 5 to learn the issues of international business. ... [+]

A specialization Bac 5 to learn the issues of international business.

The International Business and Marketing option of the International Relations Higher Diploma of ILERI is offered in partnership with the ISC (Conférence des Grandes Ecoles), it is sanctioned by an MSc and reserved for students who have validated their first year of the second cycle at the ILERI .

Objectives of the trainingExplore international marketing and access a global and systemic view of the organization in its environment.To be at the forefront in the field of digital marketing and allow a company to adapt to ever-changing consumption.Develop brand strategies in large international groups for better product longevity and consumer loyalty.Become an International Marketing Analyst and enable a company to open new markets while controlling risks.Become a Product Manager with a real knowledge of markets and international issues.Work for export in a large group of pharmaceutical or luxury sector, automotive, etc.Combine strong skills in strategic management, marketing and business skills acquired prior to the ILERI , to access positions of high responsibility in the international private sector.teachings... [-]
France Puteaux
October 2019
Full-time
1 year
Campus