MSc in Marketing Studies in France

See MSc Programs in Marketing Studies in France 2018/2019

Marketing Studies

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.

Top Master of Science Programs in Marketing Studies in France 2018/2019

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MSc in Digital Marketing and Communication

Rennes School of Business
Campus Full time 16 months September 2018 France Rennes-en-Grenouilles

This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementation, and evaluation of advertising, marketing communications, and digital marketing strategies. [+]

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Program entirely taught in English

Main Courses:

INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY COMMUNICATION MANAGEMENT DIGITAL ADVERTISING STRATEGY CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT TRADITIONAL ADVERTISING AND MEDIA PLANNING ... [-]

Master of Science in Marketing

Montpellier Business School
Campus Full time 1 year September 2018 France Montpellier

The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths in the international arena. [+]

Master of Science in Marketing

Specialised Master of Science (MSc) degrees designed for students holding a Bachelor's degree and seeking an international career. Understanding today’s highly competitive business world and its demanding environment, we have elaborated top-notch and tailored programmes to train our future managers to master all aspects of managerial responsibility to face their professional challenges with confidence once they step out from our gate.

All of our Masters of Science (MSc) is certified by the label “Conférence des Grandes Ecoles” and are entirely taught in English

Why choose an MSc?

→ Top level faculty → An innovative pedagogical method → A truly international environment → An excellent employability rate for our MBS graduates: 70% of students from our programs are hired BEFORE they even graduate → Unrivalled networking opportunities → An AACSB, EPAS and AMBA accredited School... [-]


MSc Marketing French Excellence

NEOMA Business School
Campus Full time 12 - 15 months September 2018 France Rouen

A 360° program that offers a broad and dense view of the marketing disciplines in an international environment! [+]

"Leveraging French Excellence to develop the professional marketing skills essential for a successful international career" Ewan ORMISTON, Program Director.

Are you passionate about marketing?

That is the very first requirement to enter this program. If you share the rule and spirit of passion, then the program is for you!

The MSc in Marketing French Excellence will provide you with all the specialist tools and techniques to maximize key knowledge thanks to the most recent research and cases in marketing, such as "Millennial marketing" while maximizing your employability. It is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions of developing economies.... [-]


MSc Marketing - Integrated Marketing for the Digital World

HEC Paris School of Management
Campus Full time 8 - 10 months September 2018 France Paris

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing. The MSc in Marketing at HEC School of Management Paris is an 8 to 10-month, full-time program covering both traditional knowledge and breakthrough courses to provide students with the skills to succeed in the ever-developing marketing world. [+]

HEC Paris MSc Marketing is a unique program in marketing combining traditional knowledge with innovative courses on social and digital marketing.

Applicants must hold a Bachelor degree to be eligible to apply (N.B.: they can apply in the same year they obtain their degree).

More information and online application: HEC Paris MSc Marketing

Master type: MSc

Study mode: Full-time

Start date: September

Duration: 8-10 months

Annual tuition fees (2018-2019): €23,350

Location: Paris

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MSc in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University (HKBU) School of Business
Campus Full time 15 months September 2019 France Grenoble

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and Grenoble Ecole de Management on a 15-month full-time study basis. [+]

Overview

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.... [-]


MSc Global Marketing & Negotiation

Burgundy School of Business
Campus Full time 1 year September 2019 France Dijon

The MSc in Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques. [+]

MSc in Global Marketing & Negotiation Presentation

The MSc in Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem-solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.

The Programme Allows to: study closely to the real business environment with company problematics and projects acquire strong skills for intercultural negotiations through courses focused on practice be operational in marketing positions in an international environment Career Opportunities

Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions.... [-]


Master of Science in International Commerce & Digital Marketing

ESC Clermont Graduate School of Management
Campus Full time October 2018 France Clermont-Ferrand

The MSc. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in the areas of international commerce and marketing. The program focuses on preparing future business managers through the execution of various commercial and digital marketing missions in today's contemporary business environment and digital era. [+]

The MSc. in International Commerce and Digital Marketing at ESC Clermont in France is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that allows students to explore the various areas of international commerce and marketing. The objective of the Program is to empower students with the knowledge, experience, and skills that are needed to excel in today's challenging business environment and digital era. Besides learning about the global commercial world and local business practices, the students will master the digital tools and have a unique combination of knowledge and skills in marketing, sales, and social media management. Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.... [-]


Master Development, Innovations and Territorial Marketing - Taught in FRENCH

École de Management de Normandie / Normandy Business School
Campus Full time 15 months September 2019 France Caen

This program is taught in FRENCH only. [+]

This program is taught in FRENCH.

Read the official French description and apply here: MS Développement, Innovations et Marketing Territorial

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MSc Numerical Management

ICN Business School
Campus Full time 1 - 2 years September 2018 France Nancy

The ICN MSc Diploma in Digital Management, Bac 5, is offered at our campuses in Nancy and Paris. [+]

The ICN MSc Diploma in Digital Management , Bac 5, is offered at our campuses in Nancy and Paris. Who says digital (or digital), says transformation of exchanges, practices, and therefore management. In addition to those who have made new technologies the heart of their business, any company, if it wishes to develop, gain productivity and competitiveness, must integrate digital in its strategy and surround itself with competent managers. With this MSc in Digital Management, ICN trains you in one or two years as managers of major digital companies in France and internationally.

Why integrate the program?Master the fundamentals of digital applied to the world of business.Design a digital development strategy.Benefit from the educational, economic and cultural environment of a Grande Ecole de Management.Individual support: individual and personal assessment based on a series of recruitment tests, an orientation report, help with the research of the internship and the realization of the professional project ...Terms of admission... [-]

MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16 months September 2018 France Lyon Paris + 1 more

Study Luxury Marketing & Management in three of the world's centres of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, discover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore, you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


Master of Science in Digital Marketing & CRM

IESEG School of Management Lille - Paris
Campus Full time 1 year September 2018 France Lille

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]


M.Sc. International Marketing with Tourism and Events - France/UK

IPAG Business School
Campus Full time 2 semesters January 2019 France Nice Paris + 1 more

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies. [+]

Presentation

The Master of Science (M.Sc.) in International Marketing with Tourism and Events, offered jointly by Ipag Business School and Edinburgh Napier University, is ideal for students who aim to enrich their background and career in global marketing strategies.

Each of these programmes taught completely in English consists of three complementary components:

1st semester of studies in Edinburgh, 2nd semester of studies in Nice, Masters Dissertation (and optional internship).

International Marketing with Tourism and Events

Tourism, recreation and entertainment have added a new dimension to the mobility of people and unexploited business perspectives. This is clearly illustrated by the considerable growth in the number of international events taking place around the world, in the areas of culture, sports, entertainment and exhibitions.... [-]


Specialised Master in Management for Digital Publishing

ESCP Europe Business School
Campus Full time 1 year September 2018 France Paris

The Specialised Master® in Management for Digital Publishing, in partnership with ASFORED (the French national publishers union), is a gateway to management positions in publishing. Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphics, technical, advertising, sales and international aspects. This programme takes place on our Paris campus. [+]

The Specialised Master® in Management for Digital Publishing, in partnership with ASFORED (the French national publishers union), is a gateway to management positions in publishing. Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphic, technical, advertising, sales and international aspects. This programme takes place on our Paris campus.

The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high-level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:

Develop a strategic vision of the sectors in which they are interested. Offer a global and innovative approach to management and content management Understand a global view of operations Contribute to the development, the future and the renovation of markets. ... [-]

MS Marketing, Communication and Food Engineering

UniLaSalle
Campus Full time 12 months Open Enrollment France Mont-Saint-Aignan

With more than 170 billion euros in annual turnover, the agri-food sector is a major player in France, Europe and worldwide. Normandy, a historically agricultural and agri-food region, remains today one of the most important in France in this sector. [+]

Key informationduration of training: 12 monthsrecruitment from bac 5training venue: Rouen campusTuition fees: 12 000 €certified training Conference of Grandes Ecoles

"With more than 170 billion euros in annual sales, the agri-food sector is a major player in France, Europe and worldwide. Normandy, a historically agricultural and agri-food region, remains today one of the most important in France in this sector. It is an exceptional home for cooperatives, SMEs and multinational agribusinesses.

The Advanced Master "Marketing, Communication and Engineering of Food Products" (MS MCIPA) is a training designed with and for these companies. This training, based on a field pedagogy, aims to equip future managers of the agri-food sector with a dual competence, marketing and technical, complementary and essential to meet the challenges of development of the food industry. The MS MCIPA, built in partnership with the Normandy School of Management, is accredited by the Conférence des Grandes Ecoles. It trains tomorrow's decision-makers: inspired, involved, social and innovative. "... [-]


MSc Marketing Management

Grenoble Ecole de Management
Campus Full time 2 years September 2018 France Grenoble

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth. [+]

Overview Program Duration: One academic year (on campus) + Final Management Project (12 months) Degree Level: Master (120 ECTS credits) Entry Requirements: Bachelor-level undergraduate degree in any subject. Fluency in English Full Program Fees: €19,450 (Grenoble campus). See overseas campus pages for local fees Objectives

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

Why choose this program? Acquire the ability to make sound operational marketing decisions at a managerial level. Gain the skills and knowledge needed to support marketing activity in an international environment. Learn from experienced marketing professionals and academic experts alike. Network with top companies to explore new career opportunities. Earn your degree from a triple-accredited institution. Program ... [-]