See MSc Programs in Marketing Studies in Denmark 2019
Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.
Despite its small population, Denmark ranks as one of the world's most innovative countries thanks to a strong emphasis on research and high-quality education. You will also be studying in a safe, friendly and innovation-driven environment.
Top MScs in Marketing Studies in Denmark 2019
5 Results in Marketing Studies, Denmark Filter
Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This programme gives you the know-how skills that enable you to become such a manager.
The program includes different aspects of marketing, retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, the student will acquire skills in using methods and tools which can support a career in marketing, sales, advertising or media-related jobs.
The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods.
The competencies learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market...
The MSc programme in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.