See MSc Programs in Marketing Studies 2019 in Odense in Denmark
The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.
Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.
Despite its small population, Denmark ranks as one of the world's most innovative countries thanks to a strong emphasis on research and high-quality education. You will also be studying in a safe, friendly and innovation-driven environment.
Beign the 3rd largest city in Denmark, Odense city is home to over 100,000 residents. It is situated in the Odense County. Odense is home to 2 universities namely the University College Lillebaelt and the main campus of the University of Southern Denmark.
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The program includes different aspects of marketing, retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, the student will acquire skills in using methods and tools which can support a career in marketing, sales, advertising or media-related jobs.
The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods.