View all MSc Programs in Marketing Studies 2019 in Walloon Region in Belgium

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

Belgium is known as the heart of Europe and a hub for international networking. As international students in Belgium you be surrounded by a multicultural community.

Request Information Master of Science Degrees in Marketing Studies in Walloon Region in Belgium 2019

2 Results in Marketing Studies, Walloon Region

M.Sc. in Management with a specialization in Digital Marketing & Sales Management

HEC Management School - University of Liège

This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics. ... [+]

This program enables managers to specialize in marketing, including 3 pillars of the digital economy: digital marketing, e-commerce, and data analytics.

Its strengths

This program is co-developed with partners from the Chair in Digital Media & E-Commerce. They are regularly invited to speak during the courses related to their expertise. The digital economy is developing rapidly and our partner companies make it possible for us to organize an up-to-date program that follows the latest digital trends.

Objectives To understand the digital economy as a whole and to learn to develop a multi-channel strategy for a company; To anticipate the digital market by identifying future opportunities and challenges; To formulate new, IT-based digital strategies; To understand and assess the kinds of technology used to implement strategies in digital marketing, e-commerce and data analytics; To implement analysis techniques to solve problems of management, marketing, and sales. Target groups ...

Belgium , Liège

September 2019

Full-time

2 years

Campus

Master in Management - Strategic Intelligence and Marketing

HEC Management School - University of Liège

Develop a contemporary vision of marketing and strategy, taking into account the IT revolution. ... [+]

Objectives to develop a contemporary vision of marketing and strategy, taking into account the IT revolution. to create adapted strategies by anticipating and understanding the complex international environment in which companies operate. Target groups

This program is intended for:

students who want to transform new trends into business opportunities; students who appreciate the analysis of figures to support decision-making processes.

The “Marketing and Strategic Intelligence” module is taught entirely in English.

Skills gained on completion of the specialization

Students will be capable of:

collecting, analyzing and summarizing data to assist the decision-making process; creating and maintaining a competitive advantage; anticipating and transforming new trends into business opportunities; developing e-marketing and e-business strategies; identifying, communicating with and influencing the main players; working out global strategies for products and services. Diploma and specific outcomes ...