Filter
Masters of Science
Austria Vienna

View all MSc Programs in Marketing Studies 2019 in Vienna in Austria

An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

 

Vienna is the capital city of Austria and has many facilities to match that status. Education centres are in excellent condition going to extent of having International schools such as American International School Vienna and International University Vienna.

Request Information Masters of Science in Marketing Studies in Vienna in Austria 2019

Read More Read Less
Other options within this field of study:

1 Results in Marketing Studies, Vienna

Other options within this field of study:
WU - Vienna University of Economics and Business

Four semesters, full-time, English-taught degree program ... [+]

The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services. But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices:

Effective marketing has to combine well-established planning and research techniques with a process of adaptive experimentation for more rapid learning and improving decision accuracy. Marketers encounter a growing availability and widespread use of databases derived from consumer surveys, scanner data, and interactive online media. In addition, search engines and social media have changed the way consumers obtain information, make decisions, and interact with each other and companies. This requires marketing professionals to possess advanced analytical and quantitative skills such as statistics, database marketing, and market research, but also qualitative skills to better understand changing consumers' current and future purchase and consumption patterns. The current economic crisis and scarce resources make marketing performance measurement gaining importance in current management practice.... [-]

Austria Vienna
October 2019
Full-time
Campus