Master of Science Degrees in Marketing Studies

Compare 212 MSc Programs in Marketing Studies

Marketing Studies

Pursuing an advanced degree is a smart decision for many of today’s students. A Master in Science is one of the most popular advanced degree programs for those interested. This degree allows you to gain knowledge in a particular subject matter prior to completing your doctoral level education. If you have already completed business and marketing related schooling, then an MSc in Marketing Studies might be the next step on your educational path.

In order to understand the answers to the question, “What is an MSc in Marketing Studies?” you need to take the time to research the programs that are offered for this degree. This area of study involves a lot of research. Typically, a thesis is required before students can graduate from the program. During the program, students learn a variety of different marketing concepts. They may also have the option to specialize in advertising, public relations or specific marketing fields.

There are several benefits of receiving an MSc in a marketing field. With this advanced degree, you will have more business acumen. Most students find this area of study very rewarding. They like the concepts that they learn and the type of research that they have to perform.

In order to fully understand what an MSc in Marketing Studies is, it is important to recognize the costs involved with obtaining this master’s degree. Since every school is different, the cost varies. There are different programs across the world that you can consider.

Students that graduate with this degree usually become government researchers or consultants. They are often high in demand for jobs because of the knowledge they have to offer the business world.

Since there are a variety of different management programs, it is best to look online to determine what option is right for you. Some programs will offer more flexible scheduling. Others will provide classes that are better for your future needs. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Dual MSc & MA in Strategic Marketing

London School of Business & Finance
Online Full time Part time 18 - 36 months January 2019 United Kingdom UK Online + 1 more

This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. [+]

This MSc & MA in Strategic Marketing is taught by London School of Business and Finance is a single programme that results in two distinct awards from two European institutions. Your Master of Arts degree is a career-focused degree awarded by the International Telematic University UNINETTUNO, while your Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.

Studying entirely online, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months.... [-]


MSc International Marketing

GISMA Business School
Campus Full time 1 year October 2019 Germany Berlin

The MSc International Marketing covers key aspects of marketing management including strategic marketing planning and communications on a global scale. During the course, you will gain a valuable insight into the marketing industry and develop the skills required to enhance your career within a highly competitive job market. [+]

MSc International Marketing

The MSc International Marketing covers key aspects of marketing management including strategic marketing planning and communications on a global scale. During the course, you will gain a valuable insight into the marketing industry and develop the skills required to enhance your career within a highly competitive job market. This program is designed and awarded by The University of Law, and delivered at GISMA in its campus in Berlin. Free beginner's German classes for all students. Flexible payment plans available!

In addition, the MSc International Marketing is aligned with the professional standards of the Chartered Institute of Marketing (CIM).

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MSc International Marketing

The University of Law Business School
Campus Full time 1 year January 2019 United Kingdom London Germany Berlin + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

MSc International Marketing

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation.... [-]


MSc Marketing Management

B2 Ljubljana School Of Business
Campus Full time 2 years October 2019 Slovenia Ljubljana

In this comprehensive and practical study program students improve their ability to make effective marketing decisions, including assessing marketing opportunities, developing marketing strategies and implementation plans. [+]

Professional title: Master of Marketing Management

“Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing”. (Natalie Massenet)

In this comprehensive and practical study program students improve their ability to make effective marketing decisions, including assessing marketing opportunities, developing marketing strategies and implementation plans. The program topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, direct marketing, and sales promotions.... [-]


MS Marketing

Kogod School of Business, American University
Campus Full time 1 year September 2019 USA Washington

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.... [-]


MS Marketing

Krannert School of Management, Purdue University
Campus Full time 1 year July 2019 USA West Lafayette

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. [+]

MS Marketing

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Graduate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.... [-]


Master of Science in Marketing and Consumption

School of Business, Economics and Law at the University of Gothenburg
Campus Full time 2 years August 2019 Sweden Gothenburg

This Master of Science program includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. [+]

Language of instruction: English

It is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace.

The Master of Science program in Marketing and Consumption offers cutting-edge courses that focus on the role of marketing and consumption in a contemporary society: its cultural underpinnings, global dimensions and sustainability challenges. The curriculum combines lectures by leading researchers in various marketing fields as well as application of theory on practical marketing problem.

This program provides students with analytical skills in the domain of marketing and consumption that enable them to pursue a successful career worldwide.... [-]


Master in Marketing

European School of Economics
Campus Full time Part time 12 - 15  January 2019 United Kingdom London Italy Rome Milan Florence Spain Madrid + 7 more

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool

• marketing strategies of international organisations and approaches to new international market opportunities... [-]


MSc in Digital Marketing Strategy

Trinity College Dublin - Business School
Campus Full time 12 months September 2019 Ireland Dublin

This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world. Students will graduate as highly skilled digital marketing strategists. [+]

Ranked 1st in the world for E-Business and Digital Marketing (Eduniversal 2018), the MSc in Digital Marketing Strategy offered by Trinity College Dublin will introduce students to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.... [-]


Online MSc Marketing - University of Salford (UK)

Robert Kennedy College
Online & Campus Combined Full time Part time 1 - 3 years Open Enrollment Switzerland Zürich Switzerland Online United Kingdom Salford + 4 more

At Salford, we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience. [+]

3 good reasons to study Marketing at Salford Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course Develop your expertise in search and social media marketing Put marketing theory into real practice with an exciting Business Innovation Project Duration

Minimum 12 months, maximum three years

Course Outline

At Salford, we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.... [-]


MSc Management and Marketing

Aberystwyth University Business School
Campus Full time 1 year September 2019 United Kingdom Aberystwyth

The Aberystwyth MSc Management and Marketing is MBM accredited by the Association of MBAs. [+]

Management and Marketing Masters Degree

If you aspire to be a Marketing Manager or a General Manager with a specialist understanding of the Marketing side of your business, and whether you are already working in Marketing and Management, or just starting out on your career in the field, this postgraduate Masters degree in Marketing and Management is the one for you. Like all our postgraduate Business and Management degrees, it will improve your qualifications, enhance your skill set, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. As a graduate of the Aberystwyth postgraduate Masters degree in Marketing and Management, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.... [-]


Master of Science in Marketing

Saint Joseph's University, Haub School of Business
Online Campus Full time Part time 1 - 2 years Open Enrollment USA Philadelphia + 2 more

The MS in Marketing is a specialized degree designed to equip students with an advanced level of academic expertise in core marketing competencies in order to function effectively in a diverse, ever-changing, global environment. The program allows students to specialize in two areas: International Marketing or Customer Analytics and Insights. [+]

A Master's degree built for today's marketing professionals.

Today more than ever, success in business demands technological savvy, an international orientation, and the competencies to market products and services anywhere in the world. This highly acclaimed graduate business program prepares 21st-century professionals for the global marketplace by taking them across borders and cultures to learn about the world's most dynamic business practices. The core curriculum of the Master of Science in Marketing program develops essential marketing competencies in consumer behavior, analytics, research, and strategy, while two specializations allow you to align your degree with your professional goals.... [-]


Master of Science in Marketing and Innovation

Worcester Polytechnic Institute
Campus Full time September 2019 USA Worcester

Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. [+]

Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. You’ll acquire these skills and more in the Master of Science in Marketing and Technology Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, you’ll gain valuable, marketable skills as you prepare to take on a leadership role.

Curriculum

The MS in Marketing and Innovation 36-credit program is designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You’ll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of classes to take each semester. In the classroom, you will benefit from rich discussions and a supportive learning atmosphere.... [-]


Marketing

Loughborough University School of Business and Economics
Campus Full time 1 year October 2019 United Kingdom Loughborough

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. [+]

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context.

Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.... [-]


Master of Science in Marketing Brand Management

INSEEC London
Campus Full time August 2019 United Kingdom London

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. [+]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control Applied to Marketing & Communication International Marketing Business Management & Strategy Merchandising Launching and Managing New Products Marketing & Distribution Networks Marketing & Sales Strategies Operational Marketing & Loyalty Techniques E-Commerce Communication and Brand Marketing and Media Design Strategies Trademark Law [-]