Master of Science Programs in Marketing Studies

Compare 184 Master of Science Programs in Marketing Studies

Marketing Studies

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Contact Schools Directly - Compare 184 Masters of Science in Marketing Studies 2017

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MSc in International Marketing

De Broc School of Business
Campus or Online Full time Part time 1 - 5 years September 2017 United Kingdom UK Online London + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. [+]

MSc Degrees in Marketing Studies. MSc in International Marketing The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation. The course can be studied online or on campus. With this MSc in International Marketing degree you will be able to pursue a career in management consultancy, business analysis, or operations management." Course Requirements 2:2 or above from a UK Bachelors degree, or equivalent qualifications. International students additionalky require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component. Duration 1 year standard (up to 5 years) [-]

Grenoble MSc Marketing Management

GISMA Business School
Campus Full time 24 months September 2017 Germany Berlin

The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. [+]

Grenoble MSc Marketing Management The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). *Free German classes for international students (Only level 1) Course Requirements 2:1 undergraduate degree from a recognised university English proficiency: TOEFL internet-based: 94 (at least 22 in each band), computer-based: 240, paper-based: 587 or IELTS: 6.5 (minimum of 6.0 in all areas) or Cambridge Proficiency Exam: A, B, C or Pearson Test of English (PTE): minimum of 63 or a degree obtained in English or a native English speaker 3 essays (300 words each) focusing on your academic and professional experience Curriculum Vitae (CV) The names of two professional or academic referees Working experience is not a requirement Duration 24 months ( 12 months full-time campus) + Project (12 months) The FMP can be completed remotely, from anywhere in the world. [-]

MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16 months September 2017 Germany Munich France Lyon China Shanghai Paris United Kingdom Lancaster + 7 more

Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3 years September 2017 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing. In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. Educational aims of the programme The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges.... [-]

MSc Marketing Management Practice

Sheffield University Management School
Campus Full time 12 months September 2017 United Kingdom Sheffield

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management. [+]

MSc Degrees in Marketing Studies. With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management.This programme provides you with the knowledge and skills for a career in the marketing discipline and students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseTaught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Marketing Management Practice also qualify for Chartered Marketer status.You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma. Modules Semester 1 Global Marketing Marketing Management Contemporary Marketing Practices Marketing Communications International Consumer Behaviour Semester 2 Branding Services and Retail Marketing Marketing in Society Marketing Research Semester 3 Dissertation... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16 months September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future opportunities There is a... [-]

MSc in Marketing

Kent Business School, University of Kent
Campus Full time Part time 1 year September 2017 United Kingdom Canterbury + 1 more

The Master in Marketing provides students with the skillls to apply their knowledge to real-world marketing challenges. The programme also places great emphasis on socially responsible marketing and the role of marketing within society. Accredited by CIM (The Chartered Institute of Marketing). [+]

MSc Degrees in Marketing Studies. Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value. At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway... [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


Master in Marketing Intelligence

Towson University - College of Business & Economics
Campus Full time 2 years August 2017 USA Towson

Master in Marketing Intelligence - With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. [+]

MSc Degrees in Marketing Studies. Master in Marketing Intelligence What is marketing intelligence? Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded Post-Baccalaureate Certificate in Interactive Marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions. Why earn a master’s degree in marketing intelligence? With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. In fact, the U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. As a graduate of Towson’s Marketing Intelligence master’s program you will be qualified for jobs such as: Marketing Intelligence Analyst Digital Marketing Manager Marketing Research Analyst Customer Insight Specialist More about the Program Admission to the master’s degree program in marketing intelligence is competitive. The curriculum requires 30 units that may be completed in a two-year suggested course sequence. Admission Requirements The program is currently admitting for the fall 2015 term only. The deadline to apply is Aug. 1. Priority will be given to students whose application and materials have been received by July 1. Spring admission is not available at this time. Admission to the Master of Science degree in Marketing Intelligence is competitive. The... [-]

MSc in Global Marketing & Negotiation

Burgundy School of Business
Campus Full time 1 year September 2017 France Dijon

The MSc in Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques. [+]

MSc in Global Marketing & Negotiation PRESENTATION The MSc in Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques. THE PROGRAMME ALLOWS TO: study closely to the real business environment with company problematics and projects acquire strong skills for intercultural negotiations through courses focused on practice be operational on marketing positions in an international environment CAREER OPPORTUNITIES Job prospects include product/brand manager, market researcher, marketing manager, sales manager, account manager or one of many other related positions. ADMISSION Admission requirements A non-French Bachelor’s Degree in Business/Management/ Marketing with a good knowledge of the basics of marketing. French candidates must have completed a French Master 1 to apply. Application is also possible for French students holding a bachelor degree only if they have a relevant working experience (minimum 3 years). English language certificate (for non-native speakers): TOEIC (750), IELTS (6.0) Application deadline June 30th KEY DETAILS Duration: 1 year Next Start: September Language : English Tuition fees: €9,800 per year Burgundy School Of Business : embrace your destiny International recognition BSB 125th top Business School in the World to have the dual AACSB/EQUIS Accreditation. With its AACSB accreditation, BSB is among the best business schools in the world (top 5%). BSB’s Master in Management degree is EPAS accredited and is ranked 67th by the Financial Times (September 2016). BSB created in 1900 and has longstanding... [-]

MS Marketing

Krannert School of Management, Purdue University
Campus Full time 1 year July 2017 USA West Lafayette

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. [+]

MSc Degrees in Marketing Studies. MS Marketing Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development. The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Gra duate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer. Program Highlights: Specialized Marketing Education Purdue’s MS (Marketing) program provides students with the breadth and depth of knowledge and skills needed for a career in marketing. Tailored Curriculum Various elective courses, consulting projects, and small group immersion courses provide students many opportunities to tailor the program to their career plans. Consulting Projects “Learning-by-doing” activities such as consulting projects allow students to apply concepts that they are learning in the classroom to real-world problems. Active-learning projects supervised by Purdue faculty members help students turn expertise into experience and classroom knowledge into career success. Immersion Courses Elective courses provide an in-depth knowledge around a focused topic. Immersion courses allow a small group of students to work closely with a Krannert faculty member and an industry expert to solve a current marketing problem. Career Mentorship Each student is matched with a Corporate Mentor from Purdue's... [-]

MS Marketing

Kogod School of Business, American University
Campus Full time 1 year September 2017 USA District of Columbia

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (MSMKTG) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says. “What makes our program unique isn’t our focus on experiential learning, but how we deliver it,” Clayton, MS Marketing program director, says. “Partnering with RedPeg Marketing, a local events marketing firm, allows students to interact with a real-life client, giving them the hands-on experience they need.” [-]

MSc Management and Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2017 United Kingdom Nottingham

You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. [+]

MSc Degrees in Marketing Studies. MSc Management and Marketing You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers. Our Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour. Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts. Why study this course? You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. This route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will become equipped with the skills and knowledge necessary to develop and... [-]

Master of Science Marketing Management

Toulouse Business School - Barcelona Campus
Campus Full time 18 months November 2018 Spain Barcelona

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, and International Business. [+]

Are you looking to expand your marketing knowledge and skill set? Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, International Business and Fashion and Luxury, one of Spain’s fastest growing sectors. The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path. TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective. In addition, the assessment committee, formed of industry experts, oversees the course contents to ensure they are always relevant to the latest trends and developments. Everything you need to launch you on your marketing management career! Why choose our MSc Marketing Management? Highly customizable TBS - UPC double degree TBS Triple Accreditation - Innovation Guaranteed Internationally Minded Internships - Put Theory into Practice Personalised Coaching... [-]

MSc in Marketing

London School of Economics and Political Science
Campus Full time 12 months September 2017 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

MSc Degrees in Marketing Studies. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. We are launching this new programme for the first intake of students in September 2017. Curriculum We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence. The curriculum is designed around four compulsory core courses, and you can also customise your... [-]