Master of Science Degrees in Marketing Studies

Compare 203 MSc Programs in Marketing Studies

Marketing Studies

Pursuing an advanced degree is a smart decision for many of today’s students. A Master in Science is one of the most popular advanced degree programs for those interested. This degree allows you to gain knowledge in a particular subject matter prior to completing your doctoral level education. If you have already completed business and marketing related schooling, then an MSc in Marketing Studies might be the next step on your educational path.

In order to understand the answers to the question, “What is an MSc in Marketing Studies?” you need to take the time to research the programs that are offered for this degree. This area of study involves a lot of research. Typically, a thesis is required before students can graduate from the program. During the program, students learn a variety of different marketing concepts. They may also have the option to specialize in advertising, public relations or specific marketing fields.

There are several benefits of receiving an MSc in a marketing field. With this advanced degree, you will have more business acumen. Most students find this area of study very rewarding. They like the concepts that they learn and the type of research that they have to perform.

In order to fully understand what an MSc in Marketing Studies is, it is important to recognize the costs involved with obtaining this master’s degree. Since every school is different, the cost varies. There are different programs across the world that you can consider.

Students that graduate with this degree usually become government researchers or consultants. They are often high in demand for jobs because of the knowledge they have to offer the business world.

Since there are a variety of different management programs, it is best to look online to determine what option is right for you. Some programs will offer more flexible scheduling. Others will provide classes that are better for your future needs. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MSc International Marketing

The University of Law Business School
Campus Full time 1 year September 2018 United Kingdom London Germany Berlin + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

MSc International Marketing

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation.... [-]


Dual MSc & MA in Strategic Marketing

London School of Business & Finance
Online Full time Part time 18 months November 2018 United Kingdom UK Online + 1 more

This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. [+]

This MSc & MA in Strategic Marketing is taught by London School of Business and Finance is a single programme that results in two distinct awards from two European institutions. Your Master of Arts degree is a career-focused degree awarded by the International Telematic University UNINETTUNO, while your Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.

Studying entirely online, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months.... [-]


Grenoble MSc Marketing Management

GISMA Business School
Campus Full time 24 months September 2018 Germany Berlin

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. [+]

Grenoble MSc Marketing Management

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment plans available! ... [-]


MSc Marketing Management

B2 Ljubljana School Of Business
Campus Full time 2 years October 2018 Slovenia Ljubljana

In this comprehensive and practical study program students improve their ability to make effective marketing decisions, including assessing marketing opportunities, developing marketing strategies and implementation plans. [+]

Professional title: Master of Marketing Management

“Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing”. (Natalie Massenet)

In this comprehensive and practical study program students improve their ability to make effective marketing decisions, including assessing marketing opportunities, developing marketing strategies and implementation plans. The program topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, direct marketing, and sales promotions.... [-]


MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2018 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MS Marketing

Krannert School of Management, Purdue University
Campus Full time 1 year July 2019 USA West Lafayette

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. [+]

MS Marketing

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Graduate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.... [-]


MSc Business with Marketing Management

Northumbria University London Campus
Campus Full time 1 year September 2018 United Kingdom London

This popular programme has been developed for recent graduates in non-business disciplines who wanted to add a business dimension to their undergraduate specialism. To be successful in this programme, you will need enthusiasm, commitment and a willingness to not only work hard but learn new ways of thinking. We also expect you to show initiative and be able to work independently. [+]

Start dates: September, January, June

Tuition fees (2018/19): UK/EU: £7,995 International: £14,500

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential.

The MSc Business Marketing with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.

The MSc with Marketing Management programme provides students with both exceptional general business knowledge and understanding as well as the personal skills needed to advance into a wide variety of roles.... [-]


MS Marketing

Kogod School of Business, American University
Campus Full time 1 year September 2018 USA Washington

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.... [-]


Master of Science in Marketing and Consumption

School of Business, Economics and Law at the University of Gothenburg
Campus Full time 2 years August 2018 Sweden Gothenburg

This Master of Science program includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. [+]

Language of instruction: English

It is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace.

The Master of Science program in Marketing and Consumption offers cutting-edge courses that focus on the role of marketing and consumption in a contemporary society: its cultural underpinnings, global dimensions and sustainability challenges. The curriculum combines lectures by leading researchers in various marketing fields as well as application of theory on practical marketing problem.

This program provides students with analytical skills in the domain of marketing and consumption that enable them to pursue a successful career worldwide.... [-]


MSc Luxury Brand Marketing

British School of Fashion
Campus Full time 1 year September 2018 United Kingdom London

Our Masters in Luxury Brand Marketing is an unparalleled new programme, which provides students with the specialist skills, industry knowledge and expertise necessary to forge a successful career in a niche, inventive industry. [+]

Our Masters in Luxury Brand Marketing programme provides students with a rich breadth of knowledge and understanding of marketing specifically related to luxury brands. It includes a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications, and an examination of legal aspects of branding within a luxury context.

It will allow you to develop your intellectual ability together with the contemporary skills and practices needed to excel in the industry. There will also be an opportunity to complete a work placement, volunteering work, desk-based consultancy or even study abroad. Students are also encouraged to engage in an independent research project.... [-]


MSc in Marketing

London School of Economics and Political Science
Campus Full time 12 months September 2018 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem and to develop your professional and practical skills as a marketing manager. [+]

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals... [-]


Master of Science in Marketing

Saint Joseph's University, Haub School of Business
Online Campus Full time Part time 1 - 2 years Open Enrollment USA Philadelphia + 2 more

The MS in Marketing is a specialized degree designed to equip students with an advanced level of academic expertise in core marketing competencies in order to function effectively in a diverse, ever-changing, global environment. The program allows students to specialize in two areas: International Marketing or Customer Analytics and Insights. [+]

A Master's degree built for today's marketing professionals.

Today more than ever, success in business demands technological savvy, an international orientation, and the competencies to market products and services anywhere in the world. This highly acclaimed graduate business program prepares 21st-century professionals for the global marketplace by taking them across borders and cultures to learn about the world's most dynamic business practices. The core curriculum of the Master of Science in Marketing program develops essential marketing competencies in consumer behavior, analytics, research, and strategy, while two specializations allow you to align your degree with your professional goals.... [-]


MSc Management and Marketing

Aberystwyth University Business School
Campus Full time 1 year September 2018 United Kingdom Aberystwyth

The Aberystwyth MSc Management and Marketing is MBM accredited by the Association of MBAs. [+]

Management and Marketing Masters Degree

If you aspire to be a Marketing Manager or a General Manager with a specialist understanding of the Marketing side of your business, and whether you are already working in Marketing and Management, or just starting out on your career in the field, this postgraduate Masters degree in Marketing and Management is the one for you. Like all our postgraduate Business and Management degrees, it will improve your qualifications, enhance your skill set, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. As a graduate of the Aberystwyth postgraduate Masters degree in Marketing and Management, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.... [-]


MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3 years January 2019 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing.

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within the industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial to global marketing.... [-]


Master of Science in Marketing Brand Management

INSEEC London
Campus Full time August 2018 United Kingdom London

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. [+]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control Applied to Marketing & Communication International Marketing Business Management & Strategy Merchandising Launching and Managing New Products Marketing & Distribution Networks Marketing & Sales Strategies Operational Marketing & Loyalty Techniques E-Commerce Communication and Brand Marketing and Media Design Strategies Trademark Law [-]