Part time Master of Science (MSc) in Marketing Research

See Part time MSc Programs in Marketing Research 2018/2019

Marketing Research

An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.

Marketing research studies customers and consumers and what drives them to make purchasing decisions, so businesses can improve their use of and understanding of marketing.

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Master of Science in Marketing Analytics (MSMKT)

Claremont Graduate University Online
Online Part time 4 semesters September 2019 USA USA Online

The MS in Marketing Analytics (MSMKT) online prepares students for demanding careers in marketing analytics and research. [+]

The MS in Marketing Analytics (MSMKT) online prepares students for demanding careers in marketing analytics and research.

The MSMKT curriculum is well-rounded and emphasizes the latest in industry trends so that the curriculum is aligned with employer needs. The MSMKT is flexible to accommodate recent college graduates and working professionals looking to augment their skill sets. You will learn from renowned CGU faculty mentors, who are distinguished evaluation scholars and practitioners who contribute to leading journals, consult for industry-leading organizations, and hold prominent roles at global conferences and international councils. Course material is presented from a cross-functional perspective, providing students with a 360-degree perspective. MSMKT students gain practical knowledge that can be applied to their current roles, future positions, or even new career choices.... [-]


M.S. in Marketing Research

Eli Broad College of Business, Michigan State University
Campus Part time 12 - 21 months September 2019 USA Lansing

The Broad Master in Marketing Research (MS) is a specialized program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats: a one year, full-time program that includes an internship period, and a part-time program that is completed in 21 months. [+]

The Broad Master in Marketing Research (MS) is a specialized program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats: a one year, full-time program that includes an internship period, and a part-time program that is completed in 21 months.

Less than a handful of universities in the United States offer Master of Science in Marketing Research graduate degrees. Even fewer house these programs within a top-ranked, AACSB accredited business school. The Broad MSMR offers students a rare opportunity to:

Study with our marketing faculty, all of whom have doctorate degrees in marketing, and are experienced both as marketing research consultants and contributors to leading marketing research and academic journals, and with select adjunct professors who are leading practitioners in marketing research. Interact with leaders in marketing research, including senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations. Participate in real-world marketing research and consulting projects, including the clients of the firms on the Broad MSMR Advisory Board. Become part of an industry whose job needs are forecasted to grow 32 percent through 2022. And be on track to become a member of the next generation of business and marketing leaders. ... [-]