An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.
Marketing research studies customers and consumers and what drives them to make purchasing decisions, so businesses can improve their use of and understanding of marketing.
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The MS in Marketing Analytics (MSMKT) online prepares students for demanding careers in marketing analytics and research. [+]
The MS in Marketing Analytics (MSMKT) online prepares students for demanding careers in marketing analytics and research.
The MSMKT curriculum is well-rounded and emphasizes the latest in industry trends so that the curriculum is aligned with employer needs. The MSMKT is flexible to accommodate recent college graduates and working professionals looking to augment their skill sets. You will learn from renowned CGU faculty mentors, who are distinguished evaluation scholars and practitioners who contribute to leading journals, consult for industry-leading organizations, and hold prominent roles at global conferences and international councils. Course material is presented from a cross-functional perspective, providing students with a 360-degree perspective. MSMKT students gain practical knowledge that can be applied to their current roles, future positions, or even new career choices.... [-]