View MSc Programs in Marketing Management 2019 in London in United Kingdom

The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the organisation and structure of business and its interaction with the environment. The programme encourages programme members to apply a range of business perspectives to the identification and solution of business problems and to explore the interdisciplinary nature of business. Programme members develop a range of intellectual and personal skills relevant to careers in business management and are, thus, able to adapt to, understand and cope with the pace of change in the increasingly challenging world of business management. ... [-]

MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months) ... [-]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

Innovative practices in both the manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool Marketing strategies of international organisations and approaches to new international market opportunities Customer-driven marketing strategies in emerging economies The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Key Components of the Master Programme A choice of three specializations: Marketing, Management or Finance Full-time, compulsory attendance The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis Three intakes per academic year January, April and September ESE’s competitive Internship Programme providing international work experience in the sector of specialization Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway Graduates from the MSc Possess A solid understanding of the global business environment, trading systems, and geo and socio­political influence on investments, trade, and the economic landscape Strong analytical skills and the capability... [-]

Start dates: September, January, June

Tuition fees (2018/19): UK/EU: £7,995 International: £14,500

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential.

The MSc Business Marketing with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.

The MSc with Marketing Management programme provides students with both exceptional general business knowledge and understanding as well as the personal skills needed to advance into a wide variety of roles.... [-]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control... [-]