Masters of Science
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Search MSc Programs in Marketing Management 2019 in Florence in Italy

Marketing management studies can cover a wide range of topics, principles and techniques utilized in the field. Leadership skills may be gained as well as the knowledge to develop effective marketing plans based on data and research.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Florence is one of the most populous city of Italy. This place is known for its Art institutions. Moreover, institutions like Florence University of Arts are dedicated to providing good quality art based education. These educational institutions focus on over all grooming of the students.

Request Information Master of Science Programs in Marketing Management in Florence in Italy 2019

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1 Results in Marketing Management, Florence

European School of Economics

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

Innovative practices in both the manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool Marketing strategies of international organisations and approaches to new international market opportunities Customer-driven marketing strategies in emerging economies The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Key Components of the Master Programme A choice of three specializations: Marketing, Management or Finance Full-time, compulsory attendance The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis Three intakes per academic year January, April and September ESE’s competitive Internship Programme providing international work experience in the sector of specialization Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway Graduates from the MSc Possess A solid understanding of the global business environment, trading systems, and geo and socio­political influence on investments, trade, and the economic landscape Strong analytical skills and the capability... [-]
Italy Rome Milan Florence
January 2020
12 - 15 months