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2 Results in Marketing Management, Italy
Degrees
Location
Study type
Pace
European School of Economics
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master students explore:
innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost; e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool; marketing strategies of international organisations and approaches to new international market opportunities; customer-driven marketing strategies in emerging economies; the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns; crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur. Skills Acquired conceptual thinking, critical analysis, and the implementation of strategic action; advanced communication and interpersonal skills; in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts; advanced enquiry and research skills, holistic thinking, integration and synthesis; team working and motivational skills; inner responsibility and self-inspection skills required for effective leadership. Course Programme ... [-]
Italy
, Rome
, Milan
, Florence
January 2020
Full-time
Part-time
12 - 15 months
Campus
University Bocconi
Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professiona ... [+]
Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.
It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.
Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]
Italy
, Milan
October 2019
Full-time
2 years
Campus