View MSc Programs in Marketing Management 2019 in Hung Hom in Hong Kong
Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.
A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.
Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.
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Faculty of Business, Hong Kong Polytechnic University
Globalization and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends
Master of Science in Marketing Management
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Equips students with sound knowledge and skills in marketing and related areas
Offers a comprehensive range of marketing electives
Covers applied marketing and leading-edge marketing practices and issues
Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China