Find MSc Programs in Marketing Management 2019 in Kowloon in Hong Kong
Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.
Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.
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Faculty of Business, Hong Kong Polytechnic University
Globalization and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends
Master of Science in Marketing Management
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Equips students with sound knowledge and skills in marketing and related areas
Offers a comprehensive range of marketing electives
Covers applied marketing and leading-edge marketing practices and issues
Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China