View MSc Programs in Marketing Management 2019 in Lappeenranta in Finland
The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.
Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.
With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universities namely the Saimaa University of Applied Sciences and Lappeenranta University of Technology.
Request Information MSc Degrees in Marketing Management in Lappeenranta in Finland 2019
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in
To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential....