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MSc Programs in Marketing Management 2021/2022 in Lappeenranta in Finland

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universit… Read more

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universities namely the Saimaa University of Applied Sciences and Lappeenranta University of Technology.

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LUT University
Lappeenranta, Finland

To remain competitive, companies need to excel in global marketing management. Global markets are characterised by high levels of uncertainty. In addition, the trend of digita ... +

To remain competitive, companies need to excel in global marketing management. Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers. In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EPAS accredited programme is carefully designed to carry strong career-building potential. -
MSc
Full-time
2 years
English
Aug 2022
31 May 2022
Campus