21 MSc Programs in Marketing Management in Europe for 2024

MSc Programs in Marketing Management in Europe for 2024Filter
    • Berlin, Germany

    Full time

    18 months

    On-Campus

    English

    Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

    • Glasgow, United Kingdom

    Full time

    12 months

    On-Campus

    English

    Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

    • Île-de-France, France

    Full time

    12 months

    On-Campus

    English

    Embark on a transformative academic journey with our MSc Hospitality Management and Marketing, set against the backdrop of the enchanting city of Paris, a global tourist hotspot and the epitome of luxury and fashion. This program uniquely merges the essence of two renowned specialties within the French economy, offering a comprehensive curriculum designed to meet the evolving demands of the post-COVID-19 tourism landscape. Join us as we redefine hospitality education in one of the world's most iconic destinations.

    • Brighton, United Kingdom

    Full time

    1 year

    Distance Learning, On-Campus

    English

    Develop your strategic marketing skills and compete in today’s increasingly global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics.

    • Lappeenranta, Finland
    • Mikkeli, Finland

    Full time

    2 years

    Blended

    English

    Global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today's marketing managers.

    • London, United Kingdom
    • Online

    Full time

    1 year

    On-Campus

    English

    The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn in the Digital Marketing Management MSc. Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management. A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

    • London, United Kingdom

    Full time, Part time

    1 year

    On-Campus

    English

    Our CIM and DMI-accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation. The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns.

    • Zürich, Switzerland
    • Antwerp, Belgium
    • + 7 more

    Full time, Part time

    1 year

    Blended, Distance Learning, On-Campus

    English

    Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

    • Swansea, United Kingdom

    Full time, Part time

    On-Campus

    Are you looking for a degree that will help you get ahead in the competitive world of marketing? It’s a career with great opportunities for progression and with the chance to work in any industry, anywhere in the world, there’s sure to be something to suit your skillset.

    • Kingston upon Thames, United Kingdom

    Full time

    1 year

    On-Campus

    English

    This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

    • Cardiff, United Kingdom

    Full time

    1 year

    On-Campus

    English

    The MSc Marketing programme offers an opportunity for students with a non-business management undergraduate degree to achieve a thorough understanding of marketing.

    • Athens, Greece
    • Glyfada, Greece
    • + 1 more

    Full time

    1 year

    On-Campus

    English

    This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, and helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.

    • Norwich, United Kingdom

    Full time

    1 year

    On-Campus

    English

    The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

    • Sheffield, United Kingdom

    Full time

    12 months

    On-Campus

    English

    Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international territories.

    • Leicester, United Kingdom

    Full time

    12 months

    On-Campus

    English

    The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.