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Page 2 of 2, view all MSc Programs in Marketing Management in Europe 2019

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

MSc 16-23 (out of 23). View all Master of Science Programs in Marketing Management in Europe 2019

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23 Results in Marketing Management, Europe

Bournemouth University

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay a ... [+]

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the center of all business activity.

Our newly developed framework incorporates specialist units which explore contemporary issues for today’s marketers and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organization, and heighten the demand for your insights in the industry. The diverse international culture at the Business School provides a truly global learning experience.... [-]

United Kingdom Poole
September 2019
Full-time
12 - 18 months
Campus
BI Norwegian Business School

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers and make money in an ever-changing marketplace. This is a ... [+]

Why Choose Master of Science in Strategic Marketing Management?

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.... [-]

Norway Oslo
August 2019
Full-time
2 years
Campus
Hull University Business School

Through this MSc Marketing Management program, you will gain a thorough grounding in all of the key marketing and related skill areas (for example, market research, busin ... [+]

MSc Marketing Management

You will gain a thorough grounding in all of the key marketing and related skill areas (for example, market research, business strategy, consumer behaviour), allowing you to move into a general marketing or marketing research role.

The programme prepares you for work within an international setting, developing an understanding of marketing at an advanced level and introducing the main theoretical tenets of the marketing literature, alternative theories and perspectives. It aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achieve marketing outcomes effectively.... [-]

United Kingdom Hull
August 2019
Full-time
12 months
Campus
Northumbria University, Newcastle Business School

The most distinctive characteristics of the Business with Marketing Management - MSc programme are the wide range of backgrounds that we can accept and the great flexibil ... [+]

Business with Marketing Management - MSc

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential. The MSc Business with .....programme suite will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.Who is this programme for?The programme has been developed for recent graduates in nonbusiness disciplines who wanted to add a business dimension to their undergraduate specialism. This programme has been very popular and has recently been extended by the addition of several pathways.Students can now choose between a general pathway with a wide variety of optional modules and a specialist pathway in which around half of the programme is concentrated on one functional area. This is very attractive to students who are interested in a particular area of business (e.g. marketing) but who need a more general introduction to business that is available in a specialist Masters programme.Students choosing one of the pathways have the opportunity to carry out independent research in their preferred specialist area. To be successful in this programme, you will need enthusiasm, commitment and a willingness to not only work hard but learn new ways of thinking. We also expect you to show initiative and... [-]

United Kingdom Newcastle upon Tyne
September 2019
Full-time
1 year
Campus
Northumbria University, Newcastle Business School

Applied Business with Marketing Management - MSc program allows students to gain valuable work experience incorporated in their postgraduate degree and have a real busine ... [+]

Applied Business with Marketing Management - MSc

This is a new suite of programmes from Newcastle Business School and is presently only offered with a September start. The duration of the course is approximately 20 months. Students follow the first two taught semesters of the corresponding MSc Business with Management programme.Students then transfer to a full-time and salaried work placement instead of the dissertation stage. The placement will last for around 8 months (students are available for employment from early June in the year after they begin the course to January in the following year). This is followed by a work based project equivalent to the postgraduate dissertation and involving academic research but based on the work undertaken during the placement.Newcastle Business School cannot guarantee that every student will be able to be placed as the decision ultimately rest with the employers - however we have a very well established Placements Unit within the school with an extensive network of business partners and we are confident that this, combined with a rigorous selection policy means that the chances of successful placement are very high. Students who are unable to find an appropriate placement can transfer to the traditional version of the course and complete a dissertation.This innovative programme allows students to gain valuable work experience incorporated in their postgraduate degree and have a real business experience in which they can apply, expand, and reflect on the learning from the course.Applicants will, in addition to the normal entry criteria for general... [-]

United Kingdom Newcastle upon Tyne
September 2019
Full-time
20 months
Campus
Greenwich School of Management

The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the or ... [+]

The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the organisation and structure of business and its interaction with the environment. The programme encourages programme members to apply a range of business perspectives to the identification and solution of business problems and to explore the interdisciplinary nature of business. Programme members develop a range of intellectual and personal skills relevant to careers in business management and are, thus, able to adapt to, understand and cope with the pace of change in the increasingly challenging world of business management. ... [-]

United Kingdom London
October 2019
Full-time
Part-time
12 months
Campus
University of Strathclyde Business School

Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketi ... [+]

Why this course?

Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the business school. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that DMM meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.... [-]

United Kingdom Glasgow Italy Milan Germany Munich China Beijing France Toulouse  + 6 More
September 2019
Full-time
12 months
Campus
University of Strathclyde Business School

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the ... [+]

Why this course?

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world-leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite for this programme.... [-]

United Kingdom Glasgow Italy Milan Germany Munich China Beijing France Toulouse  + 6 More
September 2019
Full-time
12 months
Campus
Grenoble Ecole de Management

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understandi ... [+]

Overview Program Duration: One academic year (on campus) + Final Management Project (12 months) Degree Level: Master (120 ECTS credits) Entry Requirements: Bachelor-level undergraduate degree in any subject. Fluency in English Full Program Fees: €19,450 (Grenoble campus). See overseas campus pages for local fees Objectives

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

Why choose this program? Acquire the ability to make sound operational marketing decisions at a managerial level. Gain the skills and knowledge needed to support marketing activity in an international environment. Learn from experienced marketing professionals and academic experts alike. Network with top companies to explore new career opportunities. Earn your degree from a triple-accredited institution. Program ... [-]
France Grenoble Germany Berlin
September 2019
Full-time
2 years
Campus
London South Bank University

Accredited by the CIM and the Institute of Direct Marketing MSc Marketing Management will top up your existing CIM and IDM diploma to a full Masters degree. ... [+]

MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months) ... [-]
United Kingdom London
September 2019
Full-time
Part-time
1 - 2 years
Campus
European School of Economics

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

Innovative practices in both the manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool Marketing strategies of international organisations and approaches to new international market opportunities Customer-driven marketing strategies in emerging economies The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Key Components of the Master Programme A choice of three specializations: Marketing, Management or Finance Full-time, compulsory attendance The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis Three intakes per academic year January, April and September ESE’s competitive Internship Programme providing international work experience in the sector of specialization Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway What makes ESE a great place for students? A personal and tailored learning experience - at ESE you get an individual and exciting experience thanks to the small class size and excellent student/teacher... [-]
United Kingdom London Italy Rome Milan Florence Spain Madrid  + 4 More
January 2020
Full-time
Part-time
12 - 15 months
Campus
University Bocconi

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professiona ... [+]

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Italy Milan USA Los Angeles
October 2019
Full-time
2 years
Campus
Luxembourg School Of Business

This option is designed for professionals who have a passion for marketing and want to dive deep into this field to acquire broader knowledge and understanding about mark ... [+]

About

In collaboration with Boston University Metropolitan College (BU MET), Luxembourg School of Business (LSB) has designed a new program enabling eligible students to earn both an MBA at LSB and a master of science at BU MET. By combining the LSB MBA with the BU MET master’s degree, you may acquire a more specialized set of competencies in a specific field of interest, including project management, enterprise risk management, and global marketing management. Students enrolled in this program will have the opportunity to complete both degree programs simultaneously.

This option is designed for professionals who have a passion for marketing and want to dive deep into this field to acquire broader knowledge and understanding about market research, decision-making and advanced marketing techniques needed to excel in a global marketing field. Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:... [-]

Luxembourg Luxembourg City
September 2019
Campus
LUT University

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in ... [+]

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.... [-]

Finland Lappeenranta
August 2019
Full-time
2 years
Campus
Toulouse Business School - Barcelona Campus

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. T ... [+]

Next intake September 2020

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 Professional Specialisation Paths so that you can easily tailor the courses to help you achieve your career goals:

B2C Marketing B2B Marketing International Business

The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path.... [-]

Spain Barcelona
September 2020
Full-time
18 months
Campus