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View all MSc Programs in Marketing Management in Europe 2019

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

View all Master of Science Programs in Marketing Management in Europe 2019

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23 Results in Marketing Management, Europe

GISMA Business School

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and metho ... [+]

Grenoble MSc Marketing Management

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years; you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment plans available!... [-]

Germany Berlin
September 2019
Full-time
24 months
Campus
INSEEC London

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positi ... [+]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control... [-]
United Kingdom London
August 2019
Full-time
Campus
Toulouse Business School - Barcelona Campus

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. T ... [+]

Next intake September 2020

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 3 Professional Specialisation Paths so that you can easily tailor the courses to help you achieve your career goals:

B2C Marketing B2B Marketing International Business

The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path.... [-]

Spain Barcelona
September 2020
Full-time
18 months
Campus
Northumbria University London Campus

This popular programme has been developed for recent graduates in non-business disciplines who wanted to add a business dimension to their undergraduate specialism. To be ... [+]

Start dates: September, January, June

Tuition fees (2018/19): UK/EU: £7,995 International: £14,500

Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential.

The MSc Business Marketing with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.

The MSc with Marketing Management programme provides students with both exceptional general business knowledge and understanding as well as the personal skills needed to advance into a wide variety of roles.... [-]

United Kingdom London
May 2019
Full-time
1 year
Campus
Sheffield University Management School

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management. ... [+]

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management.This programme provides you with the knowledge and skills for a career in the marketing discipline and students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseTaught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Marketing Management Practice also qualify for Chartered Marketer status.You also have the option to undertake an organisational project, giving you real-world work experience within a company.The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma.... [-]

United Kingdom Sheffield
September 2019
Full-time
12 months
Campus
RWTH Business School / RWTH Aachen University

Move from technical expert to technology leader by participating in our award-winning interdisciplinary Master of Science (M.Sc., RWTH Aachen University) program. Not onl ... [+]

A program delivered in partnership with Cambridge Digital Innovation at Hughes Hall, University of Cambridge.

MME-TIME WEBINAR

Our next webinars will be announced shortly. The aplication portal for Non-EU students re-opens on December 3, 2018.

During the webinars, we will introduce you to the program in general, the research areas and the application process.

Following the online presentation, you will have the chance to ask your questions in a Q&A session.

Please follow this link: https://rwth-aachen.adobeconnect.com/mmetime/ to join the webinar.

INNOVATIVE TUESDAY

From October 2017 RWTH Aachen is organizing the "Innovative Tuesdays" in cooperation with the IHK Aachen, a new networking forum on the topic of "Innovation" involving local businesses, university staff, and students. On the second and fourth Tuesday evening of the month, the hosts Thomas Wendland (IHK), Prof. Stefanie Paluch and Prof. Frank Piller (RWTH) welcome all those interested in innovation and innovation management to the RWTH campus in the new Cluster Produktionstechnik.... [-]

Germany Aachen
October 2019
Full-time
Part-time
3 - 6 semesters
Online
Aston Business School

The MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. ... [+]

MSc Strategic Marketing Management

Programme overview

This MSc Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. The programme features specialist marketing modules, an understanding and appreciation of other business functions within organisations are also developed. Accredited by the Chartered Institute of Marketing (CIM), enabling direct entry onto the CIM Professional Diploma in Marketing.

Outline of programme

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers.... [-]

United Kingdom Birmingham
September 2019
Full-time
1 year
Campus
LUT University

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in ... [+]

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competencies of today's marketing managers.

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.... [-]

Finland Lappeenranta
August 2019
Full-time
2 years
Campus
University of Sussex Business School

Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international pe ... [+]

Key information Duration: 1-year full time Start date: September 2019 Apply by: 1 August (International), 1 September (UK/EU)

Fast-track your marketing career with this intensive course. You’ll develop practical and specialist marketing and market research skills. You’ll gain an international perspective, essential in today’s business world.

You have the opportunity to tailor your degree with options including:

digital marketing customer relationships consumer psychology. You can also explore the business context in specific regions, and specialize in specific marketing fields and other related disciplines. How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.... [-]

United Kingdom Brighton
September 2019
Full-time
1 year
Campus
University of Strathclyde Business School

Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketi ... [+]

Why this course?

Strathclyde’s MSc in Digital Marketing Management (DMM) has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the business school. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that DMM meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.... [-]

United Kingdom Glasgow
September 2019
Full-time
12 months
Campus
University Bocconi

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professiona ... [+]

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such asneuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.... [-]

Italy Milan USA Los Angeles
October 2019
Full-time
2 years
Campus
Luxembourg School Of Business

This option is designed for professionals who have a passion for marketing and want to dive deep into this field to acquire broader knowledge and understanding about mark ... [+]

About

In collaboration with Boston University Metropolitan College (BU MET), Luxembourg School of Business (LSB) has designed a new program enabling eligible students to earn both an MBA at LSB and a master of science at BU MET. By combining the LSB MBA with the BU MET master’s degree, you may acquire a more specialized set of competencies in a specific field of interest, including project management, enterprise risk management, and global marketing management. Students enrolled in this program will have the opportunity to complete both degree programs simultaneously.

This option is designed for professionals who have a passion for marketing and want to dive deep into this field to acquire broader knowledge and understanding about market research, decision-making and advanced marketing techniques needed to excel in a global marketing field. Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:... [-]

Luxembourg Luxembourg City
September 2019
Campus
Grenoble Ecole de Management

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understandi ... [+]

Overview Program Duration: One academic year (on campus) + Final Management Project (12 months) Degree Level: Master (120 ECTS credits) Entry Requirements: Bachelor-level undergraduate degree in any subject. Fluency in English Full Program Fees: €19,450 (Grenoble campus). See overseas campus pages for local fees Objectives

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

Why choose this program? Acquire the ability to make sound operational marketing decisions at a managerial level. Gain the skills and knowledge needed to support marketing activity in an international environment. Learn from experienced marketing professionals and academic experts alike. Network with top companies to explore new career opportunities. Earn your degree from a triple-accredited institution. Program ... [-]
France Grenoble Germany Berlin
September 2019
Full-time
2 years
Campus
London South Bank University

Accredited by the CIM and the Institute of Direct Marketing MSc Marketing Management will top up your existing CIM and IDM diploma to a full Masters degree. ... [+]

MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months) ... [-]
United Kingdom London
September 2019
Full-time
Part-time
1 - 2 years
Campus
European School of Economics

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services mark ... [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

innovative practices in both the manufacturing and service sectors and how firms can gain a competitive advantage, market share and reduce cost; e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool; marketing strategies of international organisations and approaches to new international market opportunities; customer-driven marketing strategies in emerging economies; the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns; crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur. Skills Acquired conceptual thinking, critical analysis, and the implementation of strategic action; advanced communication and interpersonal skills; in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts; advanced enquiry and research skills, holistic thinking, integration and synthesis; team working and motivational skills; inner responsibility and self-inspection skills required for effective leadership. Course Programme ... [-]
United Kingdom London Italy Rome Milan Florence Spain Madrid  + 4 More
January 2020
Full-time
Part-time
12 - 15 months
Campus